What is the Distinction Between Touchdown web page vs Web site?

  • January 4, 2023
  • elkenz
  • 12 min read

Do you wish to study the distinction between touchdown web page vs web site?

Many small companies ponder whether they need to use a touchdown web page or a full-fledged web site to create an internet presence.

On this article, we’ll present you the distinction between touchdown web page vs web site, so you may determine which one is sensible for your online business.

Landing page vs website - what is the difference

What’s a Touchdown Web page?

A touchdown web page is a stand-alone net web page designed for a particular objective or objective. You should use touchdown pages in advertising and marketing, promoting, and lead era campaigns.

You too can use touchdown pages to create coming quickly campaigns, product gross sales pages, ‘request a quote‘ types, and extra.

Landing page example

Touchdown pages are particularly designed to get conversions, resembling buying a specific product in your WooCommerce retailer or signing up in your e mail publication. These actions are known as the web page’s ‘name to motion.’

With that in thoughts, a superb touchdown web page may have numerous traits that encourage guests to transform. You’ll additionally wish to reduce distractions so guests can deal with the touchdown web page’s name to motion.

A touchdown web page is also a stand-alone web site with totally different sections all resulting in a transparent name to motion.

A landing page website

What’s a Web site?

An internet site is a group of various touchdown pages and sections that assist customers discover what they’re on the lookout for.

For example, a typical enterprise web site might have an About part, a separate weblog web page, a Contact Us web page, services pages, and extra.

How a Web site Differs from a Touchdown Web page?

Not like a touchdown web page, a WordPress web site can have a number of pages with totally different objectives and functions. A few of these pages might have a transparent name to motion that drives conversions, however some might not.

For example, a enterprise web site might have pages that merely give guests details about a services or products. Different pages might encourage buyers to make a purchase order, ebook an appointment, comply with sure social media pages, and extra.

A single web site might have a number of touchdown pages for various advertising and marketing campaigns. For example, a membership web site might promote its subscription plans on one touchdown web page, and promote its on-line programs on one other web page.

Touchdown web page vs Web site – Which One to Select?

Many learners wrestle to determine whether or not to create a touchdown web page or an internet site.

The reply will fluctuate relying by yourself necessities and objectives.

If you wish to launch a product shortly, create an internet presence for your online business, or seize potential leads and prospects, then a touchdown web page is a quick and simple possibility.

Example of a quick landing page

Nonetheless, if you wish to create an internet presence that spans a number of pages, set up an internet buying cart, begin a weblog, and extra, then it usually is sensible to create a WordPress web site as an alternative.

The excellent news is that WordPress is a really versatile platform. You possibly can create a single-page web site utilizing a one-page WordPress theme, and even convert a touchdown web page right into a full web site as your online business grows.

Equally, you can also make a WordPress web site after which construct stand-alone touchdown pages for particular campaigns.

What Do I Have to Make a Touchdown Web page vs Web site?

Irrespective of whether or not you’re making a touchdown web page or an internet site, you’ll want a site and a internet hosting account.

A site title is the deal with that folks will sort to go to your web site or touchdown web page, resembling www.wpbeginner.com.

The internet hosting account is the place the place your touchdown web page or web site information are saved.

Usually, a site prices round $16 per yr, and internet hosting plans begin at $7.88 per 30 days (often paid yearly). As you may see, this may be costly, particularly for brand spanking new companies which are simply beginning out.

Fortunately, our pals at Bluehost have agreed to supply a free area title and a beneficiant low cost on internet hosting for WPBeginner customers.

Principally, you may launch a touchdown web page and even a complete web site for simply $2.75 per 30 days.

Bluehost is among the greatest internet hosting corporations on the planet and is even formally advisable by WordPress.org.

After getting signed up for a internet hosting account, Bluehost will mechanically set up WordPress for you. You possibly can then merely log into your WordPress account dashboard.

Log in to WordPress

If you happen to don’t wish to use Bluehost, then you may as well set up WordPress on different internet hosting corporations like Hostinger, SiteGround, or WP Engine following a reasonably related course of.

How you can Make a Touchdown Web page for My Enterprise

The simplest method to make a touchdown web page is through the use of SeedProd. It’s the greatest touchdown web page builder available on the market and makes it straightforward to create touchdown pages utilizing a drag-and-drop editor.

First, you must set up and activate the SeedProd plugin. For extra particulars, see our step-by-step information on the right way to set up a WordPress plugin.

Notice: There’s a free model of SeedProd that you should use to construct a touchdown web page should you’re simply beginning out and have a restricted funds. Nonetheless, the professional model has extra templates and integrates with all the greatest e mail advertising and marketing companies that can assist you get conversions.

After activating the plugin, SeedProd will ask in your license key.

SeedProd license key

You’ll find this info beneath your account on the SeedProd web site. After getting into the important thing, click on on the ‘Confirm Key’ button.

When you’ve performed that, go to SeedProd » Touchdown Pages and click on on the ‘Add New Touchdown Web page’ button.

SeedProd's page design templates

SeedProd comes with over 180 lovely templates that you should use to create every kind of touchdown pages.

These templates are organized into totally different marketing campaign varieties so you may click on on the tabs on the prime of the display screen to discover the totally different designs.

Choose a landing page template

If you wish to begin from scratch, then SeedProd additionally has a clean template.

To preview any design, merely hover your mouse over that template after which click on on the magnifying glass icon.

Previewing a ready-made template

Whenever you discover a design that you just like, click on on ‘Select This Template.’ We’re utilizing the ‘Health Gross sales Web page’ template in all our photographs, however you should use any template you need.

After selecting a template, you may sort in a reputation in your touchdown web page.

SeedProd will mechanically create a URL primarily based on the web page’s title, however you may change this URL to something you need.

For instance, including related keywords to the web page’s URL can enhance your WordPress web optimization, and assist your web page seem in related search engine outcomes.

Name your landing page

Whenever you’re pleased with the data you’ve entered, click on on the ‘Save and Begin Enhancing the Web page’ button.

SeedProd will now load the web page builder with a reside preview of your template on the best, and totally different settings on the left.

SeedProd page builder interface

To edit any block on the web page, merely click on to pick it within the editor. The left-hand toolbar will then present all of the settings for that block.

For instance, right here we’re altering the textual content inside a ‘Textual content’ block.

Editing text in the SeedProd page builder

You possibly can format the textual content, add hyperlinks, change its alignment, and extra utilizing the settings within the left-hand menu.

So as to add extra blocks to your touchdown web page, simply discover a block within the left-hand menu after which drag it onto the editor.

Adding blocks to a SeedProd landing page layout

You possibly can then customise this block by following the identical course of described above.

SeedProd additionally comes with ‘Sections,’ that are rows and block templates that may provide help to create a touchdown web page, quick.

For instance, should you had been designing a Google Advert touchdown web page, then you definitely would possibly use SeedProd’s ready-made Hero, Name To Motion, or Options sections.

To see all the accessible sections, merely click on on the ‘Sections’ tab.

SeedProd's ready-made sections

If you happen to’re utilizing an e mail advertising and marketing service to get conversions, then SeedProd integrates with all the prime suppliers together with Fixed Contact, Sendinblue, and Drip.

To attach the touchdown web page to your e mail advertising and marketing service, merely click on on ‘Join.’


You possibly can then hover your mouse over the e-mail advertising and marketing service that you just use in your web site, and click on on the ‘Join’ button when it reveals up.

SeedProd will then present you the right way to join the e-mail advertising and marketing supplier to your touchdown web page.

Whenever you’re pleased with how your touchdown web page seems to be, then you may click on on the ‘Save’ button and select ‘Publish’ to make it reside.

Publish landing page

Publishing Touchdown Web page as Homepage for Your Area

By default, WordPress reveals your weblog posts on the homepage, so that you’ll must set the touchdown web page as your homepage as an alternative.

To make this alteration, merely go to Settings » Studying within the WordPress dashboard. From right here, choose the radio button subsequent to ‘A static web page.’

Set homepage

You possibly can then open the ‘Homepage’ dropdown and choose the touchdown web page you created earlier. Don’t neglect to click on on the Save adjustments button to replace your settings.

For extra info, please see our newbie’s information on the right way to create a customized dwelling web page in WordPress.

Creating Touchdown Pages for Different Area Names?

As we already talked about, an internet site can have a number of touchdown pages. Nonetheless, generally it’s possible you’ll wish to create touchdown pages for various domains.

This turns out to be useful if you wish to create totally different content material for various areas otherwise you wish to increase into new markets with out complicated your viewers.

Let’s say you might have a weblog the place you publish cooking recipes on a site title known as awesomerecipes.com. Now you wish to increase your online business and begin promoting on-line cooking programs as nicely.

You possibly can spend money and time constructing a second web site, but it surely’s a lot simpler so as to add a customized area after which level it to a touchdown web page in your present WordPress set up.

This will likely sound sophisticated, however SeedProd comes with built-in area mapping help. This lets you create a touchdown web page after which map it to another area title.

Set custom domain name

For extra particulars, see our tutorial on the right way to simply add a customized area in your touchdown web page in WordPress.

How you can Make a Full Web site for My Enterprise

WordPress is essentially the most highly effective web site builder utilized by thousands and thousands of enterprise web sites, eCommerce shops, blogs, information and media websites.

Because you’ve already put in WordPress in your Bluehost or related account, you may merely log into your account dashboard and begin working in your web site.

First, you’ll wish to add some pages to your web site by visiting Pages » All Pages after which clicking on the Add New button.

Adding new pages in WordPress

WordPress comes with a strong editor that lets you simply add content material to your pages. To study extra, see our tutorial on the right way to use WordPress editor.

Tip: Unsure the place to start out? See our checklist of a very powerful pages to create for a brand new WordPress web site.

Subsequent, it’s time to decide on a design in your web site. WordPress comes with 1000’s of free and paid themes that make it straightforward to create every kind of various web sites.

If you must assist selecting a theme, then try our professional decide of the preferred WordPress themes or check out these nice themes for enterprise web sites.

When you’ve discovered a theme that you just wish to use, you may go to Look » Themes and click on on the Add New button to put in it.

Install WordPress theme

For extra detailed directions, see our tutorial on the right way to set up a WordPress theme.

WordPress is a user-friendly and versatile platform, however the true energy of WordPress comes from its plugins.

Plugins are like apps that may add new options to your web site, and there are 1000’s to select from. That will help you discover the right plugin, we’ve created an inventory of the will need to have WordPress plugins for enterprise web sites.

We hope this text helped you study the distinction between touchdown web page vs web site. You may additionally wish to see our information on the right way to get extra visitors to your web site and confirmed methods to earn money on-line running a blog with WordPress.

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