Tips on how to Do Lead Technology in WordPress Like a Professional

  • January 3, 2023
  • elkenz
  • 19 min read

Do you wish to generate leads and enhance gross sales out of your web site? 

Lead technology needs to be a prime precedence for all companies as a result of changing guests into subscribers and clients is the way you earn cash on-line.

On this article, we’ll present you the right way to do lead technology in WordPress like a professional.

How to do lead generation in WordPress like a pro

It is a complete information on lead technology in WordPress, so we’ve added a desk of contents for simpler navigation:

What’s Lead Technology in WordPress?

Lead technology means getting potential clients, or ‘leads’, all in favour of your services, and capturing their contact info.

Greater than 75% of tourists that come to your web site will depart, and also you’ll by no means hear from them once more. However by having robust lead technology in place, you possibly can collect these customers’ info and proceed to interact with them, and switch them into completely satisfied clients. 

Relying on the kind of web site you run, you possibly can encourage your guests to share their contact info by:

  • Submitting a contact or inquiry kind in your web site
  • Becoming a member of your electronic mail e-newsletter
  • Signing up for an upcoming webinar
  • Utilizing a web-based calculator with electronic mail outcomes
  • Getting into a viral giveaway you run

Basically, lead technology is all about opening a communication channel between you and your guests. 

When you get a consumer to carry out an motion that opens up a communication channel, you possibly can start to ship them particular gives, freebies, good content material, and extra to deliver them again to your web site and convert them into clients.

Who Ought to Begin Producing Leads?

Whether or not you’re a brand new blogger, a small or massive enterprise, or perhaps a passion blogger, you’ll want to begin doing lead technology.

Even non-profit homeowners can profit from lead technology to get extra assist and donations. 

If you happen to care about rising your viewers and getting extra visitors to your web site, then you must begin producing leads right this moment. 

Many profitable on-line entrepreneurs and bloggers will inform you that the largest mistake was not beginning an electronic mail listing to seize leads earlier.

When Ought to I Begin Lead Technology?

It takes time to generate leads. Each second you don’t have lead technology in place, you lose potential clients. 

Even while you simply began a weblog and are solely getting slightly little bit of visitors, these leads can construct over time.

Enterprise homeowners who haven’t launched their web sites but can nonetheless profit from lead technology by creating coming quickly pages to create anticipation and hype earlier than launch.

With that mentioned, let’s check out the right way to get began with lead technology in WordPress. 

Getting Began with Lead Technology in WordPress

Earlier than you can begin producing leads, you could just be sure you are utilizing the appropriate WordPress platform. Sure, there are two forms of WordPress.

We suggest utilizing, the self hosted model, as a result of it allows you to use all WordPress options with none restrictions and construct a web site able to generate leads.

For extra particulars, see our comparability between vs

You’ll want the next issues to get began constructing a WordPress web site for lead technology:

  • WordPress internet hosting (that is the place your web site information are saved)
  • A site identify (for instance,
  • WordPress lead technology instruments and plugins (highlighted beneath)

First you’ll want to get a website identify and webhosting.

We suggest utilizing Bluehost on your webhosting. Their internet hosting plans are formally really helpful by WordPress.


WPBeginner readers can at the moment get an enormous 60% low cost on internet hosting, plus a free area identify and SSL certificates.

Merely click on on the Bluehost button beneath, and the low cost will routinely be utilized.

When you’ve bought internet hosting, make certain to take a look at our final information on the right way to make a web site.

Beneficial Lead Technology Instruments and Plugins to Get Began

Subsequent, there are a couple of plugins and instruments we extremely suggest utilizing for lead technology. 

First, you’ll want to enroll with an electronic mail advertising service supplier. This may allow you to acquire electronic mail addresses in your web site to construct your electronic mail listing and ship emails in an easy-to-use interface.

Some nice companies to get began with embody Fixed Contact, HubSpot, and Sendinblue.

Subsequent, you’ll additionally want a popup device like OptinMonster. It’s among the finest popup plugins and lead technology instruments out there utilized by over 1.2 million web sites.


This may allow you to create popups, floating bars, scroll bins, and extra to gather leads in your web site. 

You’ll additionally desire a WordPress kind builder like WPForms. It’s among the finest lead technology plugins and kind builders out there utilized by over 5 million websites.


This may allow you to create lead technology varieties, enroll varieties, and extra.

Except for that, we’ll be masking a number of different WordPress lead technology plugins, instruments, and ideas beneath that will help you convert web site guests into leads, clients, and subscribers. 

Lead Technology Utilizing Kinds in WordPress

One of the vital efficient methods to generate leads in your web site is utilizing WordPress varieties. This is usually a easy contact kind, request a quote kind, normal curiosity kind, and far more. 

The simplest means so as to add varieties to your web site is by utilizing the WPForms plugin talked about above.

It’s very newbie pleasant and can allow you to create almost any sort of kind with the drag and drop builder. There are over 300+ kind templates you should use to get began.

WPForms form templates

Plus, it integrates will all the highest electronic mail advertising suppliers, so you possibly can simply ship your results in your most popular device. 

Under we’ll present you a couple of alternative ways you should use WPForms to generate leads. 

Create Easy Lead Technology Kinds in WordPress

The best option to generate leads in your web site is with a easy contact kind. WPForms makes it straightforward to create a contact kind in minutes utilizing the drag and drop builder. 

WPForms form builder

You’ll be able to even use the free model of WPForms to create a easy kind and join it to Fixed Contact for sending emails to your listing. 

For extra particulars, see our step-by-step information on the right way to create a contact kind in WordPress. 

WPForms additionally has inbuilt settings that allow you to view and handle your whole kind submissions instantly out of your WordPress dashboard.

Merely go to WPForms » Entries, and you may view your whole kind submissions.

View form leads in WPForms

Redirect Customers After Kind Submission

One other approach you should use to spice up gross sales and signal ups is including a redirect web page upon profitable kind submission.

WPForms permits you to simply redirect customers to any web page after submitting a kind utilizing the sensible kind affirmation function.

To do that, go to Settings » Confirmations in your kind editor display after which choose your affirmation sort from the drop down listing.

Change after form redirect action

You’ll be able to select to point out a affirmation message, redirect customers to a different WordPress web page, or perhaps a totally different URL. 

If you choose the ‘Present Web page’ possibility, then you possibly can create a separate web page in your WordPress web site with particular gives, coupons, or present customers content material to assist convert guests into clients.

Change form submission redirect page

When you’re performed, make certain to click on the ‘Save’ button to verify your adjustments. 

Add Publication Signup Kinds to Your Web site

Contact varieties and different forms of inquiry varieties are nice for amassing inbound leads, however you too can use them to construct your electronic mail listing.

Utilizing WPForms, you possibly can create easy electronic mail e-newsletter decide in varieties so as to add to totally different areas of your web site. 

Simple email sign up form example

To arrange your electronic mail e-newsletter kind, see our information on the right way to create an electronic mail e-newsletter the appropriate means.

You’ll be able to add these varieties to totally different areas of your WordPress web site, together with your sidebar, footer space, and beneath your weblog posts.

If you wish to create easy single line varieties which are straightforward to position all through your web site, then see our information on the right way to show your kind in a single line in WordPress.

When doing lead technology, it’s vital to have a number of forms of lead technology in place. For instance, your readers may miss a easy sidebar electronic mail decide in field, however you possibly can create partaking popups that can seize your reader’s consideration.

That is the place OptinMonster is available in. It’s the very best electronic mail seize device for WordPress that permits you to create high-converting decide in varieties on your WordPress web site with out hiring a developer. 

We apply it to WPBeginner and have elevated our conversions by over 600% with this plugin alone.

With OptinMonster, you possibly can create customized decide ins primarily based on consumer habits, so you possibly can ship customers the appropriate message on the proper time. 

For instance, you possibly can create custom-made decide ins that can present up primarily based on:

  • The web page, publish, or class being considered
  • Your consumer’s location on this planet
  • What earlier interactions they’ve taken in your web site
  • The place your guests are coming from (Google Search, Fb, and many others.)
  • Which gadget they’re utilizing to browse your web site
  • And far more

Mixed with these concentrating on choices, dynamic decide in varieties are essentially the most highly effective device in any marketer’s toolbox.

Listed below are a couple of alternative ways you should use OptinMonster to generate extra leads. 

Use Exit-Intent Lightbox Popup for E-mail Signups

OptinMonster has a novel exit-intent know-how that detects when a consumer’s mouse is leaving the web page and exhibits a popup at that precise second.

This provides your guests one final likelihood to enroll earlier than they determine to depart your web site. It’s much less intrusive and doesn’t annoy your guests because it gained’t present up till they’re leaving. 

Exit intent popups merely work, which is why we use them on all of our manufacturers for simple lead technology.

Exit intent popup example

With OptinMonster, there’s additionally all kinds of popup sorts you possibly can create like spin to win decide ins, floating bars, cellular popups, and extra.

You’ll be able to create a number of various kinds of decide ins on your web site and check them to see what works greatest.

Spin to win popup example

Now, we’ll have a look at a couple of extra distinctive methods to make use of OptinMonster for lead technology.

Increase Conversions with Fullscreen Welcome Mats

Welcome mats allow you to seize your customer’s consideration and can help you show a full display overlay in your content material.

To view the web page, your guests might want to offer you their contact info or shut it. 

Full screen welcome mat example

Much like exit intent popups, this fashion of decide in additionally converts extremely properly. 

For extra particulars, see our information on the right way to create a welcome mat on your WordPress web site.

Lock Your Content to Enhance Lead Technology

Content locking is a way utilized by web site homeowners to encourage individuals to take motion.

This may be something from becoming a member of an electronic mail e-newsletter to signing up for a premium paywall.

Premium locked content example

When you have a ton of high-quality content material, then you possibly can cover this behind a content material locker to generate extra leads. 

For extra particulars, see our information on the right way to add content material locking to WordPress.

Supply Customers Incentives to Be part of Your E-mail Record

Much like utilizing a content material locker, a content material improve is an unique bonus you provide to your readers in trade for becoming a member of your electronic mail listing. 

You’ll be able to create every kind of content material upgrades like checklists, eBooks, worksheets, and extra. 

Content upgrades are nice as a result of they use on-click popups to ship the obtain. Your guests merely click on the hyperlink and a popup will seem.

Click for content upgrade example

This takes benefit of the highly effective Zeigarnik impact. This psychological precept states that customers who begin an motion usually tend to end it.

For extra particulars, see our information on the right way to add content material upgrades in WordPress and develop your electronic mail listing.

Lead Technology Utilizing Customized WordPress Pages

When constructing your web site, chances are you’ll must create customized pages to generate leads. For instance, you possibly can create a touchdown web page that folks will go to when coming to your web site from social media solely.

These pages are constructed for a really particular function and infrequently have larger conversion charges than different pages since there’s much less distraction.

The simplest option to construct these customized pages is by utilizing SeedProd. It’s the very best drag and drop WordPress web page builder out there, utilized by over 1 million web sites.


With this plugin, you possibly can create any sort of touchdown web page with out writing any code. It has dozens {of professional} templates you possibly can customise simply with the drag and drop builder.

Many of those can be utilized to generate leads, like decide in pages, gross sales funnel touchdown pages, webinar registration pages, and extra.

SeedProd page example

You too can join SeedProd with common electronic mail advertising instruments and different lead technology plugins like WPForms. 

Each single template may be utterly custom-made that will help you begin producing leads as shortly as doable.

There are dozens of blocks designed to enhance your touchdown pages and convert higher, like countdown timers, CTA buttons, rotating testimonials, and extra. 

SeedProd page builder

For extra particulars on constructing excessive changing touchdown pages, see our information on the right way to create a touchdown web page in WordPress.

Lead Technology in WordPress Utilizing Funnels

Not like a touchdown web page, which is a standalone web page that features one provide and call-to-action, a lead technology funnel is an automatic sequence of internet pages.

A lead technology funnel can even have multiple provide. For instance, your funnel can begin with a web page that promotes a freebie in trade for guests’ contact information.

Then, you possibly can redirect them to a gross sales web page or a checkout web page on your paid product. You’ll be able to even add cross-sell or upsell pages to encourage extra purchases.

Making a lead technology funnel or gross sales funnel might sound sophisticated, but it surely’s straightforward with FunnelKit.

FunnelKit website

FunnelKit, previously WooFunnels, is likely one of the prime WordPress funnel builder plugins available on the market.

It comes with dozens of multi-step funnel templates you could import in a single click on.

FunnelKit funnel page templates

You too can simply customise the funnel web page templates utilizing the drag and drop builder.

To be taught extra, take a look at our information on the right way to make a high-converting gross sales funnel in WordPress.

Lead Technology in WordPress Utilizing Easy On-line Calculators

On-line calculators are a extremely popular sort of lead magnet utilized by among the greatest blogs on this planet right this moment. 

These calculators assist your customers resolve an issue or reply a query. To get the outcomes from the calculator, your readers will enter their electronic mail addresses.

You need to use on-line calculators in just about any common running a blog area of interest like finance, health, journey, and far more. 

The simplest means so as to add on-line calculators to your web site is by utilizing the Formidable Kinds plugin. It’s the very best WordPress calculator plugin out there and makes it straightforward to construct superior on-line calculators with out writing code.

Formidable Forms

It integrates with common electronic mail advertising suppliers and small enterprise CRMs, so you possibly can ship your new leads on to your supplier of selection. 

Plus, it comes with dozens of various templates like BMI calculators, paycheck calculators, mortgage calculators, and extra you should use to create new calculators shortly. 

Calculator example in Formidable Forms

For extra particulars, see our information on the right way to generate extra leads with free on-line calculators.

Lead Technology in WordPress Utilizing Viral Giveaways 

Giveaways are an excellent highly effective option to get extra visitors, develop your electronic mail listing, develop your model recognition, and extra. 

Operating a giveaway in your WordPress web site provides you management over the tip outcome. You’ll be able to select whether or not you wish to get extra electronic mail subscribers, social media followers, and extra. 

To enter the competition, your customers might want to full an motion that you simply determine. 

The simplest means to do that is with RafflePress. It’s the very best WordPress giveaway and contest plugin out there that allows you to simply run giveaways in your web site. 


It has built-in 1-click fraud safety and verification so you possibly can make sure that all the leads you’re amassing are actual.  

You need to use the viral template library and drag and drop content material builder to shortly create your giveaways and contests.

Example contest in RafflePress

For extra particulars, see our information on the right way to run a giveaway / contest in WordPress with RafflePress.

Feedback are an effective way to construct consumer engagement. When you have customers who’re commonly commenting and interacting in your web site, then there’s an excellent likelihood they’ll grow to be a buyer or be part of your electronic mail listing.

Nonetheless, the default WordPress remark system shouldn’t be very environment friendly in bringing again the customers who depart feedback.

Listed below are a couple of alternative ways to seize leads out of your remark varieties and get individuals to come back again to your web site. 

Seize Leads by Including a Remark Redirect

By default, when a consumer submits a remark in your web site, they’ll see the identical web page once more. There’s nothing new on that web page apart from the preview of their new remark.

You’ll be able to convert these guests into subscribers by redirecting them to a unique web page in your web site after commenting. This could possibly be a thanks web page, a particular provide web page, and extra. 

The simplest means so as to add a remark redirect function is utilizing the Yoast Remark Hacks plugin. 

Very first thing you’ll want to do is set up and activate the plugin. For extra particulars, see our information on the right way to set up a WordPress plugin.

Upon activation, you’ll want to go to Settings » Remark Hacks web page and scroll all the way down to the ‘Redirect first time commenters’ part.

Then, choose the web page to redirect new commentors from the ‘Redirect to’ drop down listing. 

Redirect users after commenting

After that, click on the ‘Save Modifications’ button on the backside of the display.

Now, all first time commenters in your web site might be redirected to your chosen web page. You’ll be able to optimize this web page by including an electronic mail signup kind, providing a particular low cost, or anything you need.

Add Remark Subscription Choice in WordPress

As we talked about earlier, WordPress doesn’t ship any notifications to customers after they depart a remark. The consumer must come again to your web site manually to see if somebody replied to their remark.

Including a remark subscription possibility will enable customers to get notified about new feedback. This offers you extra alternatives to transform these guests into subscribers.

To do that, we’ll be utilizing the Subscribe to Feedback Reloaded plugin. It allows you to allow remark subscribers, handle remark subscribers, and extra. 

You’ll be able to add a easy checkbox to your remark varieties that readers can test to subscribe to feedback.

Let users subscribe to comments

For extra particulars, see our information on the right way to enable your customers to subscribe to feedback in WordPress.

Optimizing Your WordPress Lead Technology Campaigns 

Lead technology is an ongoing effort. You will want to observe what’s working properly on your web site and see how one can enhance it.

Listed below are a couple of ideas that can allow you to optimize your lead technology efforts over time:

  • Observe your kind conversions to scale back abandonment
  • Use an A/B testing device like Google Optimize to enhance decide ins
  • Use a number of decide in areas to maximise your efforts
  • Experiment with totally different colours, photographs, movies, and extra
  • Create and use a number of lead magnets in numerous areas of your web site
  • Take into consideration the consumer expertise and don’t annoy customers with too many distractions

Past lead technology, you may additionally wish to take into consideration what occurs after a customer turns into a lead. 

You’ll must have an efficient comply with up technique and think about your long run sources of leads.

Listed below are a couple of concepts to get you began:

We hope this text helped you learn to do lead technology in WordPress like a professional. You might also wish to take a look at our free enterprise identify generator and our knowledgeable picks of the very best payroll software program for companies.

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