The way to Use Wealthy Snippets in WordPress

  • December 30, 2022
  • elkenz
  • 11 min read

Do you need to add wealthy snippets in your WordPress website?

Wealthy snippets let you have customized search listings for particular content material resembling critiques, recipes, occasions, and extra. These search listings will stand out and assist get extra visitors to your website.

On this article, we’ll present you methods to add wealthy snippets to your WordPress website, step-by-step.

Beginner's guide: how to use rich snippets in WordPress

Why Use Wealthy Snippets on Your WordPress Website?

Wealthy snippets use what’s referred to as schema markup to supply further details about your content material to the major search engines.

The search engine bots use this knowledge to point out further details about your posts and pages within the search outcomes.

Rich snippets example

This helps to make your posts and pages stand out extra within the search outcomes, which may enhance your natural click on by price and enable you enhance your weblog visitors.

It additionally helps you construct authority in your area of interest, as your website turns into extra seen within the search.

Wealthy snippets should not only for evaluate websites or recipes. You should utilize wealthy snippets for occasions, merchandise, folks, video, music, apps, articles, weblog posts, and extra.

Notice: It’s necessary to know that including schema markup to your web site doesn’t assure that Google will show it. Google could select to not for some searches. Nonetheless, including the schema markup helps Google to know your content material and makes it more likely to show wealthy snippets.

That being mentioned, let’s present you methods to add wealthy snippets to WordPress. Merely use the fast hyperlinks beneath to leap straight to the tactic you need to use.

Technique 1. Including Wealthy Snippets in WordPress Utilizing a WordPress Plugin

The simplest manner so as to add wealthy snippets to WordPress is by utilizing the AIOSEO plugin. It’s the very best WordPress web optimization plugin out there, utilized by over 3+ million web sites. 


It helps you simply optimize your website for engines like google with out the necessity to rent an web optimization skilled. Plus, you may arrange wealthy snippets in your website in a few clicks.

Notice: You’ll want the professional model of AIOSEO because it consists of schema markup performance and different options like XML sitemaps, a redirection supervisor, and extra. There’s a free model of the plugin you should utilize to get began. 

The very first thing you might want to do is set up and activate the AIOSEO plugin. For extra particulars, see our newbie’s information on methods to set up a WordPress plugin.

Upon activation, you’ll instantly be taken to the AIOSEO setup wizard. You should click on the ‘Let’s Get Began’ button. 

Click let's get started AIOSEO setup wizard

If the setup wizard doesn’t instantly present up, then merely go to All in One web optimization » Dashboard.

From right here, you may click on the ‘Launch the Setup Wizard’ button. This can stroll you thru the steps of establishing the plugin to your web site. 

AIOSEO dashboard launch setup wizard

As you undergo the setup wizard, you’ll must activate the ‘Superior Wealthy Snippets + Schema Markups’ addon.

Merely test the field in order that it turns blue, then click on the ‘Save and Proceed’ button.

Active rich snippets and schema markup addon

On the ultimate display, you might want to enter your license key after which click on the ‘Join’ button.

Yow will discover this info below your account web page on the AIOSEO web site. 

Enter AIOSEO license key

For extra particulars, see our final information on methods to arrange AIOSEO for WordPress appropriately.

After that, you may go to AIOSEO » Search Look in your WordPress admin panel, after which click on on the ‘Content material Varieties’ tab.

Go to AIOSEO search appearance and click content types

Then, you may set the schema markup kind to your posts and pages.

Merely click on the ‘Schema Markup’ menu possibility, then you may select the schema kind from the drop-down.

It is possible for you to to see totally different content material varieties you could create with the plugin. The listing consists of:

  • Course
  • Product
  • Recipe
  • Software program/App
  • FAQ
  • Internet web page
  • Profile
  • Article

Clicking on any content material kind will present you the fields that will likely be out there.

Default schema markup for posts

These settings would be the default settings once you add a brand new weblog put up. Nonetheless, you may change these on a person put up foundation too.

Beneath the put up schema markup, it’s also possible to management the default schema to your pages.

Merely choose the ‘Schema Kind’ from the drop-down. Then, you’ll have further choices for the schema kind you choose.

Default schema markup for pages

When you’re completed making modifications, click on the ‘Save Modifications’ button earlier than you permit the web page. 

Including Wealthy Snippet Info to Your Posts and Pages

Now, you may add schema info to your particular person posts and pages, so that they’ll show with distinctive wealthy snippets within the search outcomes.

To do that, merely open up a weblog put up and scroll down beneath the put up editor. Right here you’ll see a meta field referred to as ‘AIOSEO Settings’.

You should click on the ‘Schema’ tab after which click on on the ‘Generate Schema’ button.

Click the Generate Schema button in AIOSEO

This can open up the Schema Catalog. Merely click on the ‘Add Schema’ button subsequent to the kind of schema you need to add.

Choose a schema type from the Schema Catalog

Now, there will likely be totally different fields out there to fill out, based mostly on the choice you choose. For instance, the ‘Software program’ schema kind consists of fields for the title, working system, value, description, evaluate, and extra.

Post schema markup for software application

When you’re completed, click on the ‘Add Schema’ button. Don’t neglect to click on ‘Replace’ or ‘Publish’ on the put up to save lots of your modifications as effectively.

Click Add Schema button

Including schema markup to particular person WordPress pages is analogous. You should open up the web page you need to edit after which scroll all the way down to the ‘AIOSEO Settings’ meta field beneath the web page editor.

Then, click on the ‘Schema’ menu possibility, click on the ‘Generate Schema’ button, and choose your web page schema kind from the Schema Catalog.

Page schema example for web page

Totally different choices will seem relying on the kind of schema you choose. 

Identical to above, once you’re completed, you might want to click on the ‘Add Schema’ button and hit ‘Replace’ or ‘Publish’ on the web page to make your modifications reside. 

Including wealthy snippet info received’t make a distinction on the entrance finish of your WordPress weblog. Nonetheless, you’ll be giving the search engine bots further knowledge to show along with your posts and pages within the search outcomes. 

Technique 2. Including Wealthy Snippets by Including Code to WordPress

One other manner so as to add wealthy snippets to WordPress is by including code to WordPress. For those who haven’t executed this earlier than, then see our information on methods to copy and paste code in WordPress.

Wealthy snippets or structured knowledge markup might be written into three totally different vocabularies. These vocabularies are microdata, RDFa, and JSON-LD. You should utilize any of them in your website. Nonetheless, most novices discover RDFa to be extra newbie pleasant.

Right here is an instance of a person’s about web page in WordPress. Usually the textual content of the web page will look one thing like this:

John Smith
<img src="johnsmith.jpg" alt="Picture of John Smith"/>
Help Technician
342 Acme Inc.
101 Washington Avenue
Eagleton IN 98052
(425) 123-4567
<a href=""></a>
Web site:
<a href=""></a>

This may be simply reworked with wealthy snippets.

If you’re accustomed to HTML, then you may simply perceive the next instance:

<div vocab="" typeof="Individual">
  <span property="title">John Smith</span>
  <img src="johnsmith.jpg" property="picture" alt="Picture of John Smith"/>
  <span property="jobTitle">Help Technician</span>
  <div property="deal with"  typeof="PostalAddress">
    <span property="streetAddress">
      342 Acme Inc.
      101 Washington Avenue
    <span property="addressLocality">Eagleton</span>,
    <span property="addressRegion">IN</span>
    <span property="postalCode">46818</span>
  <span property="phone">(425) 123-4567</span>
  <a href="" property="e-mail"></a>
Web site
  <a href="" property="url"></a>

For every content material kind, there are some particular properties that must be outlined. is the group that helps keep the usual for various content material varieties. You will see that in depth documentation with examples for every schema content material kind on their web site.

Right here is one other instance of a recipe with wealthy snippets.

<div vocab="" typeof="Recipe">
  <span property="title">Mother's World Well-known Banana Bread</span>
  By <span property="writer">John Smith</span>,
    <img property="picture" src="bananabread.jpg"
    alt="Banana bread on a plate" />
  <span property="description">This basic banana bread recipe comes
  from my mother -- the walnuts add a pleasant texture and taste to the banana
  Prep Time: <meta property="prepTime" content material="PT15M">quarter-hour
  Prepare dinner time: <meta property="cookTime" content material="PT1H">1 hour
  Yield: <span property="recipeYield">1 loaf</span>
  - <span property="recipeIngredient">3 or 4 ripe bananas, smashed</span>
  - <span property="recipeIngredient">1 egg</span>
  - <span property="recipeIngredient">3/4 cup of sugar</span>
  <span property="recipeInstructions">
  Preheat the oven to 350 levels. Combine within the components in a bowl. Add
  the flour final. Pour the combination right into a loaf pan and bake for one hour.

If you’re manually including wealthy snippets into your WordPress posts, then you have to to manually add HTML to WordPress. For extra particulars, see our newbie’s information on methods to edit HTML in WordPress code editor.

You might also must seek advice from Google’s Developer useful resource on structured knowledge to know which properties are required for every content material kind.

Testing Your Wealthy Snippets and Schema Markup

For those who’re including wealthy snippets manually, you then’ll need to be sure to’ve added the structured knowledge to your WordPress web site correctly.

To test your wealthy snippets, merely head over to the Google Structured Knowledge Testing Instrument. Then, there are two totally different assessments you may run to check your structured knowledge.

First, click on the ‘Go to the Wealthy Outcomes Check’ button. This can see what wealthy outcomes might be generated to your web page.

Go to rich results test

Then, enter your web page or put up URL into the field.

Subsequent, click on the ‘Check URL’ button.

Run rich results test

This can mechanically generate a report back to see which wealthy outcomes options can seem when that web page or put up is listed within the search outcomes.

It gives you any errors or warnings, so you may enhance your structured knowledge. You possibly can click on the drop-down arrow subsequent to any warning, and also you’ll get detailed directions on methods to repair it.

Rich results test results

Subsequent, you may take a look at your schema markup by going again to the Google Structured Knowledge Testing Instruments web page.

Then, click on the ‘Go to the Schema Markup Validator’ button.

Go to schema markup validator test

Subsequent, enter your URL or code snippet into the ‘Check your structured knowledge’ popup.

Then, click on the ‘Run Check’ button.

Enter URL or code and test structured data

The instrument will mechanically analyze your code to see if there are any errors.

You’ll need to see 0 errors on the right-hand facet of the web page.

Schema markup test results

We hope this text helped you learn to use wealthy snippets in your WordPress website. You might also need to see our information on how to decide on the very best area title registrar and our skilled picks of the very best AI chatbots software program to your web site. 

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