The Final Information to Boosting Your Profile Visibility

  • September 4, 2023
  • elkenz
  • 15 min read

With over 1 billion lively customers worldwide, TikTok gives ample alternative to spice up your model’s visibility. For the perfect likelihood of being seen by your target market, that you must optimize your content material with TikTok search engine optimisation.

On this article, you’ll study what TikTok search engine optimisation is, the way it works, and 5 methods you should utilize it to get extra views. 

What Is TikTok search engine optimisation?

TikTok search engine optimisation (SEO) includes enhancing your content material so it’s extra more likely to be seen by your target market—ideally by exhibiting up on their For You Web page (FYP) and rating greater in TikTok’s search outcomes.

The FYP is TikTok’s homepage that gives new content material with each swipe. It’s pushed by TikTok’s algorithm, which is designed to feed customers extra of what they like.

TikTok’s For You Page showing a video from tacobell

To maintain the platform expertise enjoyable and interesting, TikTok consistently recommends new movies based mostly on customers’ engagement behaviors (views, likes, feedback, and many others.). 

TikTok additionally has a search operate:

searching for "productivity tips" in TikTok’s search function

The FYP and search outcomes pages are the 2 most important ways in which customers uncover new content material on the platform. They’re extremely sought-after areas for content material.

Why Is TikTok search engine optimisation Necessary? 

Optimizing your TikTok content material provides your model a better likelihood of exhibiting up in your viewers’s FYP web page or search outcomes. TikTok search engine optimisation ways, corresponding to together with hashtags, helps the algorithm index your content material.

For instance, if a consumer likes or favorites monetary movies or enters search queries about associated subjects, TikTok will advocate related movies and accounts on the consumer’s FYP.

TikTok’s For You Page showing a video from the user @claythehustler about financial and passive income tips

TikTok’s search function is one other essential discovery hub for customers. Many use the app as a search engine. 

In truth, youthful customers are utilizing TikTok instead of Google Maps or Seek for discovery functions. 

"Venice beach restaurants" search on TikTok

TikTok gives a supply of leisure, data, and inspiration.

This implies there are various methods to fulfill your viewers the place they’re. It additionally signifies that manufacturers must study what forms of content material and which phrases customers are trying to find.

TikTok search engine optimisation Rating Elements

TikTok has been comparatively quiet about what it takes to fulfill its algorithms and rank nicely on the platform. Listed below are the elements it has confirmed contribute to rating on the platform:

  • Person interactions: Customers will see extra TikTok movies like those they’ve appreciated, shared, commented on, or favorited prior to now. TikTok additionally recommends related movies to these a consumer creates on their very own web page.
  • Video data: The algorithm acknowledges, types, and recommends content material based mostly on data corresponding to hashtags, sounds (the track or audio clip within the video), and captions on every put up. 
  • Gadget and account settings: Customers obtain content material suggestions based mostly on their language preferences, nation settings, and sort of system. Which means that individuals dwelling in English-speaking nations or with English set as their main language will see movies in that language.
  • Worth to consumer: Watching a video from begin to end strongly suggests a consumer loved a video. This indicator holds extra weight than others (e.g., being in the identical location because the creator).
"How TikTok recommends videos #ForYou" page

As with most algorithms, TikTok’s algorithms are all the time altering, and the corporate retains its inside workings below lock and key. 

One of the simplest ways to study what works is to run your personal assessments—or observe suggestions from trusted consultants.

With greater than 2.8 million followers, vogue influencer and inventive director Chriselle Lim is one such skilled. She credit her TikTok success to issues like: 

  • Posting constantly: Lim says posting at the least thrice a day will increase how typically her content material is featured by the algorithm and reaches FYPs.
  • Utilizing particular hashtags: As an alternative of utilizing broad hashtags, she chooses long-tail key phrase choices that she desires to be recognized for, corresponding to #feminineandproud and #bouncyskinisin.
  • Participating together with her viewers: Lim stays in contact together with her viewers by spending 10-Quarter-hour after every add liking and responding to feedback.
  • Collaborating in tendencies: Lim says that is how she was capable of increase her viewers. Nevertheless, she urges creators to place their very own spin on tendencies in the event that they wish to stand out.
TikTok post from fashion influencer and creative director Chriselle Lim

Artistic lead and TikTok model skilled Nathan Allebach initially thought TikTok was a waste of time. He later realized how a lot it will probably assist manufacturers develop their companies. 

Nathan Allebach’s profile on TikTok

After years of creating profitable TikTok movies and going viral greater than as soon as, Allebach recommends manufacturers:

  • Experiment with content material. He remodeled 50 movies earlier than finally going viral.
  • Perceive TikTok tradition. Get your finger on the heartbeat of TikTok tendencies. Who’s widespread and why? What are the songs, memes, and lingo you see repeatedly? When is it proper to make use of them?
  • Use captions and hashtags successfully. Allebach recommends quick in-video captions for that prompt “aha second” as customers scroll. He believes the perfect use of hashtags is once you pair them with a related viral development (e.g., #erastourtaylorswift).

At Semrush Academy, Brian Dean sat down with search engine optimisation guide Lidia Infante to debate TikTok search engine optimisation methods for companies. 

"SEO for TikTok" YouTube thumbnail

The pair cowl:

  • Why customers are heading to TikTok to find data
  • The rise of TikTok movies in Google search outcomes
  • How TikTok search engine optimisation impacts your content material technique
  • What all of it means for the way forward for search

To raised perceive TikTok’s official (and unofficial) rating elements, that you must see them in motion. So get able to experiment and immerse your self within the platform with a brand new content material technique.

5 Methods to Enhance Your Profile Visibility with TikTok search engine optimisation

We’ve compiled 5 of the perfect TikTok search engine optimisation suggestions, impressed by manufacturers that use these ways efficiently. 

TikTok tendencies are a group of widespread parts that may make a video go viral, corresponding to audio, filters, or filming/modifying types. 

For instance, this video makes use of a trending sound and “Wes Anderson” type:

a screenshot of TikTok video from Ava Williams

By tapping on the vinyl picture within the decrease proper nook, you possibly can see this sound has been utilized in greater than 34,000 movies shot in an identical type:

TikTok page displaying content that used Obituary by Alexendre Desplat

On this development, creators use the identical sound and a unusual type to showcase their very own “day within the life” content material, recipes, and extra. 

Tendencies allow content material creators to place their very own spin on a preferred ingredient, and the result’s content material that’s each acquainted and distinctive.

TikTok was constructed on tendencies, and the platform rewards the manufacturers that keep on high of them. However they transfer quick. It’s a race for entrepreneurs to remain according to each progressive and related content material. 

One of the vital constant methods to get extra views on TikTok: use trending sounds with your personal brand-specific take.

One model that makes use of TikTok tendencies nicely is Shopify

The ecommerce model makes use of humorous, instructional content material to tell and help its viewers of entrepreneurs.

For instance, Shopify makes use of a enjoyable spin on the day-in-the-life content material by showcasing an “entrepupneur.”

“a day in the life of an entrepupneur" TikTok video by Shopify

Right here’s what this video will get proper:

  • It makes use of a trending kind of content material (day within the life)
  • It places a novel spin on the development utilizing one thing fascinating (and cute)
  • It makes use of on-screen textual content, which makes the video extra accessible and telling the algorithm what the video is about

It does all of this whereas briefly selling the Shopify platform and giving busy entrepreneurs a fast noon giggle, constructing affinity for the model and serving to or not it’s extra memorable.

Grammarly is one other model utilizing the platform nicely. On this TikTok video, the model makes use of trending audio to focus on frequent filler phrases writers ought to keep away from.

TikTok video by Grammarly teaching users about common filler phrases writers should avoid

This video is interesting as a result of:

  • It’s tremendous quick, however value-packed
  • It makes use of a trending sound in a method that’s on-brand
  • It makes the video extra accessible for individuals and algorithms with on-screen textual content

By leaping on tendencies and aligning content material with their model, companies corresponding to Grammarly and Shopify enhance their probabilities of profile visibility.

Manufacturers want a complete understanding of their markets to know which tendencies are proper for his or her viewers. There isn’t a level in leaping on a dance development in case your viewers doesn’t care about dance tendencies.

TikTok’s built-in Viewers Insights will inform you who’s watching your movies, corresponding to your viewers’s demographics, which hashtags they’ve interacted with, and which advert classes they reply finest to. 

For much more perception into how your viewers views your model (or your rivals), use Semrush’s Media Monitoring device:

Semrush’s Media Monitoring tool homepage

It means that you can monitor mentions of your model on social media, measure attain, monitor rivals’ mentions, view viewers sentiments, and extra. 

Key takeaways:

  • Create related content material through the use of trending parts, corresponding to sounds, types, and filters
  • Discover totally different development sorts and experiment with what your viewers may get pleasure from
  • Monitor success utilizing insights and media monitoring instruments

2. Embrace Key phrases and Hashtags

Keyword analysis is crucial for any profitable search engine optimisation technique, and TikTok search engine optimisation isn’t any totally different. 

Think about Canva’s TikTok account. The model does an incredible job of utilizing keywords in its on-screen captions and put up titles:

four videos from Canva’s TikTok account

With the phrase “The right way to change objects in photos with Magic Edit,” the model places its content material in entrance of people who find themselves looking the time period or who’ve proven curiosity in Canva’s options. 

Canva’s TikTok video with on-screen caption: "How to replace objects in images with Magic Edit”

The group additionally contains “Magic Edit” within the put up title and makes use of fashionable audio to extend potential visibility (the put up has greater than 10,000 performs to date).

After which there are hashtags. Not like different platforms, extra will not be higher. A handful of probably the most related hashtags ought to suffice: 

an example of Canva’s use of hashtags

Want concepts? You need to use search to discover widespread hashtags associated to your content material:

searching for "how to use tiktok seo" to find related popular hashtags

It’s vital to notice that extra views doesn’t essentially make a hashtag the higher choice on your model. 

Hashtags with greater views also can imply extra competitors. If you happen to plan to make use of them, it’s finest to make use of a mixture of niche-specific hashtags and extra widespread, broader phrases.

TikTok gives a Keyword Insights device the place you possibly can monitor recognition adjustments and click-through charges (CTR):

TikTok’s Keyword Insights tool

It’s primarily used for advert campaigns, but it surely’s at your disposal to analysis keywords for captions and hashtags.

Key takeaways:

  • Use related keywords in your video titles, hashtags, captions, and spoken audio
  • Stick to just some extremely related hashtags

3. Create Shareable Content

Favorites and shares are consumer interactions that assist organically increase your profile visibility—a rating issue confirmed by TikTok.

When a consumer faucets the favourite button (through the bookmark icon), the put up is added to their very own private content material library. 

A consumer also can share a put up by tapping the arrow to ship the video to a different consumer’s non-public message inbox, WhatsApp, Instagram, and extra. 

TikTok additionally makes it straightforward to see what number of customers have appreciated, commented on, favorited, and shared every put up.

TikTok videos show how many users have liked, commented on, favorited, and shared each post

Picture supply: TikTok

Fenty Magnificence is one model constantly creating partaking content material on the platform, like this make-up tutorial: 

TikTok makeup tutorial video by Fenty Beauty

Academic movies and tutorials are an effective way to encourage your viewers to favourite your content material for later or share it with somebody they know. 

Customers like to study on the platform, however additionally they prefer to be entertained. Humorous movies are sometimes shared extensively and get heaps of engagement.

Duolingo is a model dedicated to creating its viewers giggle, constantly gaining likes, favorites, and shares by the hundreds. 

For instance, this humorous little video has over 2,000 shares:

TikTok video by Duolingo with on-screen caption: "pov: you’re doing your Spanish homework"

The important thing to creating shareable content material is posting content material that your viewers enjoys. Discover out what your target market is searching for on TikTok to tell your technique.

Key takeaways:

  • Favorites and shares are key TikTok consumer interactions and can assist increase your profile visibility
  • Your viewers can be extra eager to favourite and share sure forms of content material, so study what that’s extra more likely to be and experiment

4. Have interaction With Your Viewers

Feedback—and likes on feedback—are confirmed TikTok consumer interactions that contribute to your content material touchdown on the FYP. 

The TikTok algorithm acknowledges conversations within the feedback as an indication of how partaking the video is for customers.

Replying to feedback encourages conversations and gives a possibility to construct a reference to customers. Plus, different customers will see the interplay and it could encourage them to work together, too.

Take a look at Chipotle’s remark part:

Chipotle’s comment section on TikTok

Chipotle is a restaurant chain, however Alex is the consultant replying to feedback. This private contact invited extra likes and additional feedback, signaling to the algorithm that customers benefit from the put up.

Key takeaways: 

  • Replying to and liking customers’ feedback can increase your visibility
  • Interacting with commenters additionally kinds relationships, turning customers into followers

5. Collaborate With Different TikTokers

Collaboration with influencers is a quick monitor to extra visibility, since you’ll financial institution their followers’ engagement and get found on one other a part of TikTok: the “Following” web page.

There are a number of methods to collaborate with different accounts on TikTok:

  • Showing with one other model in a video
  • Utilizing one other model’s product in your video
  • One other model or influencer utilizing your product of their video
  • Duets (showing alongside the influencer in a video)
an example of a TikTok Duet

Picture supply: Advertisemint

For instance, TikToker Zach King collaborated with McDonald’s. Now, once you search his title, the corporate’s title additionally exhibits up.

while searching for "zach king" TikTok autocomplete also recommends "zach king mcdonalds"

Curious followers who’ve by no means seen the McDonald’s video might faucet on the end result to study extra.

When influencers put up about your model, they could additionally point out it in put up titles, hashtags, and captions, which all assist to extend your profile visibility. They need to additionally tag you within the put up so customers know the place they’ll study extra.

For instance, Guess’ most-viewed TikTok posts are sponsored posts with names like Camella La Compte: 

Guess’ TikTok sponsored post with Camella La Compte

Camella has practically 32,000 followers, making this video more likely to be seen by tens of hundreds of people that like her vogue content material. Camella’s viewers might even discover Guess’ web page for extra concepts.

One well-known TikTok collaboration was between TikToker Charli D’Amelio and Dunkin’.

TikToker Charli D’Amelio and Dunkin’ collaboration post

As a result of the favored TikToker is a big iced espresso fan, Dunkin’ crafted a signature drink known as “The Charli.” 

As soon as Dunkin’ started selling its collaboration, they noticed an enormous spike in enterprise: 57% progress in app downloads, a 20% gross sales increase in iced espresso gross sales, and tons of of hundreds of Charli’s signature drinks offered in only one week. 

This collaboration success was no accident. Charli had already amassed the precise viewers that Dunkin’ needed to focus on: feminine youngsters and younger adults who love iced espresso. 

Key takeaways: 

  • Influencer advertising and marketing can enhance your probabilities of rating on TikTok
  • Search out influencers who share your target market to succeed in extra like-minded customers

The place Is TikTok search engine optimisation Headed?

Intelligence Insider expects TikTok to see an 11.6% world consumer progress in 2023—double the expansion predicted for Instagram or Snapchat. This means that search on TikTok will develop alongside it.

However with that progress comes concern about model security. In different phrases, worries about the kind of video your adverts seem round (e.g., one thing specific).

TikTok is already making adjustments in response. For instance, customers can click on “Why this video” to grasp why they’ve been proven one thing. 

"Why you’re seeing this video" pop-up on TikTok

You too can reset your “For You” feed and retrain the algorithm to additional personalize your expertise. 

This gives loads of recent alternatives for manufacturers to succeed in extra focused, engaged audiences attempting to find new content material.

TikTok can also be attempting to cement the way forward for the app with the rollout of:

These updates and plans may point out TikTok can be prioritizing product-focused, wellness-based, and accessible movies within the close to future.

TikTok received’t knock Google off its pedestal. However persons are looking there, so it is best to goal to rank extremely and seize extra market share. In any other case, your competitors will.

Use Semrush to Launch Your TikTok search engine optimisation Technique

TikTok retains lots of its algorithm secrets and techniques near its chest. However these tried-and-trusted TikTok search engine optimisation methods may help to constantly drive outcomes for model visibility.

Nevertheless, any advertising and marketing technique value its salt depends on viewers analysis. 

Begin yours by monitoring viewers sentiments round your model and rivals utilizing Semrush’s Media Monitoring device.