Learn how to Enhance Pageviews and Cut back Bounce Fee in WordPress

  • January 5, 2023
  • elkenz
  • 14 min read

Do you wish to improve pageviews and scale back bounce price in WordPress?

Customers who keep in your web site longer and think about extra pages usually tend to be part of your e mail record, go away a remark, make a purchase order, comply with you on social media, and extra.

On this article, we’ll present you find out how to improve your pageviews and scale back bounce charges in WordPress utilizing confirmed strategies.

How to increase pageviews and reduce bounce rate in WordPress

What’s Bounce Fee?

Bounce price is the share of holiday makers who land in your web site and go away with out persevering with to a second web page. A excessive bounce price implies that you couldn’t persuade a customer to remain in your web page and take motion.

A customer can bounce out of your web site in lots of methods.

  • Clicking the again button
  • Typing in a brand new URL
  • Closing the tab or window
  • The session occasions out (from internet hosting errors)

Folks go away web sites on a regular basis. It’s regular as a result of that’s how folks navigate the online. However, there’s a distinction between an excellent and unhealthy bounce price.

A very good bounce price means your guests had an excellent consumer expertise and located what they’re searching for in your web site. A foul bounce price means lots of your guests land in your web site and go away rapidly.

What’s a Good Bounce Fee?

Good bounce charges will differ by your trade and the kind of web site that you’ve.

There are some normal guidelines you’ll be able to be mindful when taking a look at your personal knowledge.

  • Over 80% is a really unhealthy
  • Between 70 and 80% is poor
  • Between 50 to 70% is sweet
  • Between 30 to 50% is nice
  • Beneath 20% is mostly a monitoring error

There are lots of causes your bounce price could possibly be excessive. Fortunately, most of those causes may be fastened.

  • Your web site hundreds too slowly
  • Your guests are having a tough time navigating your web site
  • You’ve a poor design
  • There aren’t any clear calls-to-action

There’s so much you are able to do to enhance your bounce charges and improve the whole variety of pageviews your WordPress web site receives.

Getting Began

Earlier than you start, you’ll must know your current bounce price and common variety of pageviews.

We advocate utilizing Google Analytics with the MonsterInsights plugin. It’s the perfect analytics resolution for WordPress utilized by over 3 million web sites.

This allows you to simply view your site visitors and consumer knowledge straight out of your WordPress dashboard. As you implement the information on this submit, you’ll see your numbers enhance.

MonsterInsights analytics data

For extra particulars, see our information on find out how to set up Google Analytics in WordPress.

1. Pace Up Your WordPress Web site

In case you have a excessive bounce price, then it’s straightforward to imagine your content material or web site is accountable. However, your guests could possibly be leaving earlier than they’ve even had an opportunity to see your content material.

In case your web site doesn’t load inside 2 seconds, then your guests gained’t wait round. This is applicable to each cellular and desktop guests.

Rushing up your WordPress web site will enhance your consumer expertise, improve your complete variety of pageviews, and assist along with your WordPress web optimization rankings.

First, you’ll wish to run an internet site velocity take a look at, so you’ll be able to see how your web site is at the moment performing. For extra particulars, see our information on find out how to correctly run an internet site velocity take a look at.

Website speed test results

As soon as you understand how your web site is at the moment performing, you can begin making your WordPress web site quicker.

Fortunately, there are a ton of how you’ll be able to velocity up your WordPress web site efficiency.

For many web sites, the largest issues that decelerate their web site velocity are their WordPress internet hosting or improper WordPress caching configurations.

That can assist you repair your web site velocity, now we have created an final information on find out how to increase WordPress velocity and efficiency.

2. Enhance Your WordPress Navigation Menus

Your navigation menu is among the major methods guests will navigate round your web site. Most web site house owners don’t assume twice about their navigation menus.

However, having a navigation menu that’s too complicated or complicated can result in larger bounce charges.

You need your navigation menu to be easy and assist your guests discover precisely what they’re searching for.

Navigation menu optimization

We use a drop-down navigation menu to prepare 1000’s of posts on the WPBeginner weblog merely. Even when you’ve gotten a content-heavy web site, you must nonetheless set up your menus in a logical method.

WordPress makes it straightforward to create menus and sub-menus throughout your WordPress web site. For extra particulars, see our newbie’s information on find out how to add a navigation menu in WordPress.

3. Enhance Your Inside Hyperlinks in WordPress

Inside linking your content material collectively is just not solely nice for web optimization, but it surely’s additionally among the best methods to scale back bounce price whereas growing pageviews.

Inside linking is the method of linking from one web page in your web site to a different.

For instance, we are able to hyperlink to our greatest WordPress web optimization plugin information right here on this sentence as our inner hyperlink.

Inside hyperlinks are related hyperlinks that improve your current content material.

You may simply add inner hyperlinks straight out of your WordPress content material editor.

Add internal links in WordPress

For extra particulars, see our newbie’s information on find out how to add a hyperlink in WordPress.

Word: A few of the extra choices that you simply see in our screenshot above are added by the All in One web optimization plugin for WordPress. We advocate utilizing AIOSEO to enhance your web optimization rankings.

AIOSEO additionally has a Hyperlink Assistant characteristic to make inner linking simpler to handle. It should routinely discover inner linking alternatives in your content material which you can apply in a few clicks.

All in One SEO Link Assistant

You may study extra about it in our record of the perfect inner linking plugins.

4. Add Inside Search to WordPress

Inside search lets your guests search your web site for the content material they’re searching for, similar to Google.

Usually customers will use your web site search bar to search out the content material they’re searching for earlier than leaving your web site.

Internal search example

By default, WordPress has a built-in search widget. Nonetheless, the outcomes algorithm is fairly restricted.

We advocate utilizing a WordPress search plugin to reinforce your customer’s search expertise. For extra particulars, see our record of the perfect WordPress search plugins to enhance your web site search.

5. Open Exterior Hyperlinks in a New Tab

Linking out to different web sites can also be nice follow. It helps you construct relationships with different web site house owners and makes your content material extra precious.

Nonetheless, exterior hyperlinks could make your guests go away your web site, which might improve your bounce price.

One of the simplest ways to repair that is by having your exterior hyperlinks open in a brand new tab or window. That approach, when a customer clicks an exterior hyperlink, they gained’t go away your web site.

Open external links in new tab

WordPress has an choice to make your exterior hyperlinks open in a brand new tab inside your submit editor.

For extra particulars, see our information on find out how to open exterior hyperlinks in a brand new window or tab.

6. Add Associated Posts or Common Posts

One motive your guests are leaving after studying a submit is you’re not exhibiting them what to do subsequent.

So, as an alternative of sticking round to learn extra, they go away.

A straightforward solution to treatment that is so as to add a ‘Associated Posts’ or ‘Common Posts’ part on the finish of your submit.

If a customer reads to the underside of an article, then you already know they’re engaged and are having fun with your web site. It’s time to encourage them to maintain studying.

WordPress related posts

There are lots of methods you are able to do this. We advocate utilizing a WordPress widespread posts addon from MonsterInsights. This allows you to simply add widespread posts to WordPress and offers you management over the layouts.

MonsterInsights Popular Post Templates

You may even use it so as to add inline development posts inside your weblog content material:

MonsterInsights Inline Popular Posts

7. Make Your Content Readable

Most web sites rely closely on written content material. In case your content material isn’t appropriately formatted for the online, then this could possibly be turning off your guests.

There are a couple of key components to creating certain your content material is straightforward to learn.

First, be certain that the textual content in your web site is readable on all units.

If readers must zoom in or squint to see your textual content on cellular, then your font dimension isn’t sufficiently big. For extra particulars, see our information on find out how to simply change the font dimension in WordPress.

Second, it’s worthwhile to format your content material appropriately. Readers are likely to skim rapidly as an alternative of studying line by line. So, your content material must match the way in which folks learn on-line.

Format content properly

There are a couple of methods you’ll be able to format your articles for the online the precise approach.

  • Use subheadings to interrupt up your content material
  • Make your paragraphs brief
  • Use bullets and lists when attainable
  • Embed movies and add photographs to your content material
  • Write in a conversational tone

8. Optimize Your WordPress Web site for Cell

Over half of all web site visitors comes from cellular units. In case your web site isn’t optimized for cellular, then you definitely’re delivering a poor expertise for a lot of guests.

In case your bounce price is excessive and also you haven’t optimized for cellular, then this could possibly be why.

One of the simplest ways to see in case your web site is optimized for the cellular internet is utilizing Google’s Cell-Pleasant Check.

Mobile friendly test Google

All you must do is enter your URL, and also you’ll get a report that’ll present you how one can optimize your web site.

The simplest approach to make sure your web site is optimized for cellular is by selecting a responsive WordPress theme. A responsive WordPress theme will routinely regulate itself to your customer’s display dimension.

So, your WordPress web site will look good on cellular, pill, and desktop units.

We’ve compiled an inventory of the perfect responsive WordPress themes.

Utilizing a responsive theme makes it straightforward to optimize for cellular. All you must do is set up and activate the theme, and your web site will likely be mobile-friendly.

There are additionally methods you’ll be able to preview and edit the cellular model of your web site, so you may make certain it appears to be like nice on cellular.

For extra particulars, see our information on find out how to preview the cellular model of your WordPress web site.

9. Use WordPress Popups the Proper Manner

Popups may be a good way to develop your e mail record. However, they will negatively influence the consumer expertise in the event that they’re not used the precise approach.

You’ve most likely been to an internet site the place you have been bombarded with popups. When all you have been attempting to do was learn the content material.

As an alternative of making a poor expertise, you’ll be able to create popups that’ll show as guests are leaving your web site.

You may both allow them to go or attempt to convert them right into a subscriber.

The simplest approach to do that is utilizing OptinMonster. It’s the perfect lead technology software program out there utilized by over 1.2 million web sites. We have been in a position to make use of OptinMonster to develop our e mail record by 600%.

Add OptinMonster popup

You should utilize the Exit-Intent® expertise to show popups when guests are fascinated by leaving your web site. There are additionally superior focusing on options, so you’ll be able to create and show popups which can be extremely related to your guests.

For extra particulars, see our information on find out how to construct your e mail record with OptinMonster in WordPress.

10. Create a Customized 404 Web page in WordPress

A 404 web page is what your guests will see if they arrive to your web site by way of an invalid hyperlink. The web page gained’t be created in your web site but, in order that they’ll get an error message as an alternative.

The aim of a 404 web page is to redirect guests to the content material they may discover useful, as an alternative of hitting the again button and leaving your web site.

Relying in your WordPress theme, your normal 404 web page may already record your pages, classes, or posts. However, this nonetheless leaves lots of room for enchancment.

The aim of your 404 web page is to provide your guests related info, to allow them to discover what they’re searching for and keep in your web site.

404 page example

You may get artistic along with your 404 web page. Some web sites use humor, whereas others present guests with a useful search device.

The simplest solution to create a customized 404 web page is by utilizing the SeedProd plugin.

For extra particulars, see our record of the perfect WordPress 404 error web page design examples.

11. Enhance Your WordPress Sidebar

In case your WordPress weblog has a sidebar, there’s so much you are able to do to optimize this area. For instance, you’ll be able to add issues like widespread posts, e mail signup types, show adverts, and even Instagram pictures.

Nonetheless, since your aim is to scale back bounce price and improve your pageviews, you must embody useful sources that hyperlink to different areas inside your web site.

We maximize our sidebar and direct our guests to different widespread sources on our web site. As you scroll down the web page, you’ll discover photographs that hyperlink to detailed tutorials, a search bar, and helpful WordPress guides.

WPBeginner Sidebar

Word, in case your web site doesn’t use a sidebar, then use the remainder of the information on this submit to optimize your web site.

12. Present WordPress Put up Excerpts on Your Homepage

In case your homepage incorporates your newest weblog posts, then you’ll be able to flip these into excerpts as an alternative of complete posts. This helps your web site in two methods.

First, it decreases the time it takes on your web page to load. Second, it helps improve your pageviews by giving your guests extra choices to search out the precise content material.

Our homepage provides readers the possibility to take a look at our 5 newest weblog posts.

Post excerpts on homepage

Our weblog web page lists 10 posts, together with submit excerpts, and browse extra hyperlinks.

You may add submit excerpts to a number of areas throughout your WordPress web site.

For extra particulars, see our information on find out how to customise WordPress excerpts with no coding required.

Ultimate Ideas to Enhance Your Weblog Pageviews

Over 70% of individuals abandoning your web site won’t ever return. This is the reason it’s vital that you’ve a solution to contact them after they go away, so you will get them to return again.

The 2 finest methods to do this is to create an e mail e-newsletter and add internet push notification to your web site.

Each of those will enable you improve your web site pageviews and general site visitors.

You too can see our final information on find out how to improve weblog site visitors with 27 confirmed ideas.

We hoped this text helped you improve pageviews and scale back bounce price in WordPress. You might also wish to see our skilled record of 24 must-have WordPress plugins, and our comparability of the perfect webinar software program to have interaction your viewers.

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