How Hashtags Can Enhance Your Social Media Attain

  • December 30, 2022
  • elkenz
  • 10 min read

Likelihood is you set numerous effort into your social media advertising. However how do you get your posts to face out from the gang? 

With a mind-blowing 95 million posts per day simply on Instagram, your greatest likelihood at making your content material carry out effectively throughout your entire social media platforms is to make use of hashtags. 

This information will enable you to higher perceive the function of hashtags in social media, tips on how to choose the precise hashtags to your model, and tips on how to use hashtags throughout the preferred social media platforms. With out additional ado, let’s get began! 

What Is a Hashtag? 

You’ve in all probability heard of a hashtag (#). Child Boomers, Gen Xers, and Millennials would possibly know the hashtag because the “pound signal” on telephones. 

Properly, hashtags have discovered a brand new operate within the twenty first century. Now, you’ll be able to tag social media content material utilizing hashtags. This allows different customers to see a set of associated content material after they click on on the hashtag. You merely put the # check in entrance of the phrases you need to use. 

For instance, if you’re a shoe retailer you would possibly tag #skateshoes or #formalshoes if you publish a picture of these varieties of footwear. 

Why Use Hashtags? 

Hashtags enhance the consumer expertise and assist manufacturers widen their attain. As an illustration, Tweets with hashtags get twice the engagement than Tweets with out. 

Hashtags began on Twitter, however they’re discovered throughout just about all social media platforms now. Actually, utilizing hashtags as a part of your common social media technique may help you simply safe 21% extra engagement. 

Shoe followers can click on on the assorted hashtags talked about on this publish to see collections of pictures on Instagram which might be associated to 1 one other. (Supply: Shoefastshoefurious on Instagram) 

Hashtags are a helpful method to manage content material on social media. They assist potential clients and customers discover what they’re searching for. 

Hashtags are custom-made and distinctive to every enterprise. It’s essential to stay to this philosophy. A shoe enterprise wouldn’t need to mislead clients and customers by posting a Tweet a couple of shoe sale utilizing the hashtag #veterinarymedicine. 

Some individuals mistakenly imagine that spamming every of their posts with fashionable, however fully unrelated hashtags will assist them enhance their attain. 

This may be true within the brief time period, however finally in case your hashtags aren’t a minimum of tangentially associated to the topic of your publish or different content material, you would possibly find yourself alienating and complicated your viewers. 

So, the most effective hashtags to make use of are people who relate to your business, product, and audience. 

You might also use hashtags to sign your small business’s beliefs and values in a succinct manner. Some manufacturers choose to do that of their social media profiles. 

Nike makes use of each #BlackLivesMatter and #StopAsianHate hashtags to state these two main beliefs of the corporate. This alerts to customers what Nike stands for, and so they can click on on these hashtags to search out associated content material. (Supply: Nike Twitter)

To search out good hashtags, check out what different companies in your business are utilizing. On many platforms, the auto-fill hashtag characteristic generates associated hashtags mechanically if you sort even only the start of a phrase or phrase. 

For instance, as you create a publish, sort in #footwear, and lots of platforms will mechanically generate associated hashtags. 

You can too use our Social Media Tracker to see what hashtags are performing greatest to your opponents. This can save an enormous period of time on selecting the most effective hashtags to your actual business. 

The Social Media Tracker permits you to examine your social media efficiency to that of your opponents. One method to supply hashtags is by checking the “hashtag” tab on this software. 

Every platform has barely completely different greatest practices in relation to hashtags. There are additionally some constant hashtag guidelines throughout most platforms: 

  • Hashtags have to be one phrase
  • Numbers are allowed
  • Areas will not be allowed
  • Particular characters will not be allowed

Let’s check out how one can leverage them to enhance your attain throughout the commonest social media websites. 


When you can have 30 hashtags on every of your Instagram posts, that isn’t essentially the most effective use of your time or the hashtag operate. 

A very good rule of thumb is not more than a dozen hashtags per publish. There are a couple of methods to make use of hashtags on Instagram. 

You’ll be able to put hashtags in your profile description (see beneath). 


To do that, merely click on on the “Edit profile” button. 


The second place to place hashtags is in your publish itself (see beneath). All it’s a must to do is use the # image in your caption, adopted by the tag you need to hyperlink to.


Lastly, you’ll be able to add them to a touch upon the posts you create. If a consumer is your Instagram from a desktop, they are going to see this remark. Nonetheless, if a consumer is on a cell system, this remark might be hidden and solely accessible if somebody clicks “View all feedback.” 

One method to strategy this technique is through the use of our Social Media Poster to preschedule the remark to look when you make your publish. This manner you’ll be able to schedule your entire remark hashtags on the similar time you create your posts. This characteristic solely works on Instagram for now, however keep tuned!

On the Social Media Poster software you’ll be able to designate a “1st remark” to look together with your prescheduled publish. This makes together with hashtags in a remark a straightforward job.


Whereas Fb has the choice so as to add hashtags, they’re nowhere close to as fashionable as they’re on different platforms. 

Actually, debate is ongoing about whether or not hashtags do a lot of something on Fb. Some specialists and enterprise house owners say they do; others say it hasn’t had a lot of an influence. 

With that in thoughts, use your time correctly by limiting hashtags on Fb to only one to 2 per publish. 

Nike usually makes use of Fb hashtags sparingly. Right here, the model has opted to make use of its slogan as the one hashtag for this publish. (Supply: Nike Fb) 


Twitter is the forebearer of hashtags and maybe the preferred spot to make use of them. Nonetheless, utilizing hashtags on promoting Tweets will be tough and should have the alternative meant impact (that means: you may not be driving the form of engagement you need). 

Due to this, a greatest follow tip is to make use of hashtags in Tweets that begin a dialog. That is higher for natural attain, and it encourages customers to have interaction with you on social media. 

You should use a hashtag inside a sentence, or on the finish of 1, for probably the most easy strategy. 

Twitter consumer Dieter Bohn asks a enjoyable and cheeky query as he waits in line at Google. By placing #GoogleIO on the finish of his Tweet, he’s connecting with different individuals on Twitter who’re having conversations about GoogleIO. (Supply: Person Dieter Bohn on Twitter) 

Twitter recommends that you simply use not more than two hashtags per Tweet for the most effective engagement charges. 


LinkedIn makes utilizing hashtags a breeze. Whenever you create a LinkedIn replace (publish), you’ll be able to both add your hashtags on to your content material or click on “Add hashtags” on the backside of your publish (see beneath for a desktop instance).


There isn’t any restrict to what number of hashtags you need to use; nevertheless, LinkedIn recommends not more than three per publish. 

Do not forget that LinkedIn is a community for professionals, so make it possible for your hashtags replicate the character of the platform and don’t comprise any inappropriate language. 


TikTok, which permits customers to publish movies as much as ten minutes lengthy, noticed super development in its consumer base within the final a number of years. Like different social platforms, TikTok makes use of hashtags to arrange content material and make it extra simply discoverable. 

TikTok is barely distinctive in that customers have a tendency to combine extremely fashionable hashtags with extra area of interest hashtags, or branded hashtags, which might be doubtless to attract in a smaller however extra invested viewers. An instance of this might be Nike utilizing #FYP (For You Web page, which is the TikTok-curated feed) and #JustDoIt. 

On this screenshot of one in all Nike’s TikTok movies, you’ll be able to see that they’re utilizing the favored hashtag #YogaPose with the extra area of interest hashtag #BreakItDown. The latter hashtag is utilized by creators within the well being and wellness area to showcase how you need to carry out sure workouts. 

There are a couple of methods to supply nice hashtags on TikTok. First, take a look at what your competitors is doing. Have a look at their hottest movies (that’s, which movies have probably the most likes and views) and see what hashtags they used for that particular content material. 

The second manner that you would be able to supply hashtags is by trying out what your followers are utilizing. If Nike wished to attract in shoeheads to their TikTok feed, they might be good to take a look at their follower listing and browse a couple of customers profiles. Likelihood is these customers are creating their very own content material with area of interest and fashionable hashtags associated to footwear. 

An alternative choice is to create or comply with an present, fashionable hashtag problem. Hashtag challenges are, because the identify suggests, challenges or actions which might be tied to a hashtag. Some customers create hashtag challenges round dances, make-up, or pranks. Really, the probabilities are just about infinite. 

On this screenshot from an Amazon TikTok video, you’ll be able to see that they’ve joined within the fashionable hashtag problem #CompleteMyLook. This problem makes use of a splitscreen and options two completely different customers/creators attempting to place collectively the highest and backside of 1 trend “look.” 

Lastly, you need to use the search bar to search out fashionable subjects being mentioned on TikTok. TikTok additionally presents a number of the hottest instructed searches you’ll be able to browse to search out extra hashtag concepts.

On this screenshot of the search characteristic on TikTok, you’ll be able to see that fashionable subjects actually run the gamut on this platform. Should you’re a shoe retailer or a pet food firm, you may need a better time sourcing hashtags by way of these searches. Should you’re a extra area of interest enterprise, attempt doing a search of your sort of services or products within the search bar to get extra concepts. 

One nice method to supply well-performing hashtags is to take a look at what your opponents are utilizing. Semrush’s Social Media toolkit permits you to look into your competitors’s best-performing hashtags, so you can begin concentrating on them your self. 

As soon as you understand which hashtags you need to use, the Semrush Poster can schedule your social media posts with the right hashtags. That manner, you don’t should handle a number of posts throughout a number of platforms all by your self. 

Begin getting inventive together with your messaging. Discovering area of interest hashtags that talk on to your viewers about their issues or questions can endear customers to your model earlier than they’ve an opportunity to search out your competitors. 

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