How A lot Does it Value to Begin a Membership Web site? (2023)

  • January 4, 2023
  • elkenz
  • 12 min read

Are you attempting to determine how a lot does it price to begin a membership website?

There are a lot of various factors that can have an effect on the price of your membership web site. You’ll want to interrupt them down into all of the completely different necessities to maintain your finances underneath management.

On this article, we’ll present you ways a lot does it price to begin a membership website.

Calculating the cost of building a membership website

The best way to Calculate the Value of a Membership Web site?

To calculate the price of a membership web site, you’ll want to interrupt down your spending into elements.

This contains selecting the best platform, subscription addon, fee processor, and different instruments / providers that you simply’ll want. All of them rely upon your corporation necessities, finances, and development technique.

To maintain this text targeted, we are going to break down our membership website price evaluation into the next main bills:

There are a number of nice membership platforms that you need to use to construct a membership web site. Three main gamers within the trade are MemberPress (WordPress), Shopify, and Teachable.

Shopify and Teachable are SaaS (Software program as a Service) platforms. They provide a neater setup initially, however they’ve restricted flexibility and better prices. Extra importantly, they cost you based mostly on transactions which is able to take away an enormous chunk of your income over time.

This is the reason we suggest utilizing MemberPress, which is one of the best membership website plugin available on the market. They can help you promote limitless memberships with no further transaction charges.


It runs on prime of WordPress, which is already one of the best web site builder on this planet, utilized by over 43% of all web sites on the web.

Plus, you get full management over your membership website with the pliability to decide on your individual fee service, integrations, and add any characteristic that you really want.

This allows you to management the price of your membership web site and alter it as your corporation grows. In the long term, you’ll be capable to make a sustainable enterprise whereas saving a ton of cash.

MemberPress has built-in options to promote on-line programs, digital subscriptions, and even bodily memberships like associations.

Enterprise house owners utilizing MemberPress have collectively earned over $1 billion in income.

Membership Web site Internet hosting and Setup Prices

Similar to every other kind of web site, you’ll want a website identify and hosting account to begin a membership web site.

Usually, a website identify prices round $16.99 per yr and hosting plans begin at $7.99 monthly (paid yearly).

This isn’t low cost, contemplating that you simply’ll must spend cash on different elements as nicely.

Fortunately, the workforce at Bluehost has agreed to supply WPBeginner readers a beneficiant 60% low cost on internet hosting with a free area identify + SSL certificates, which you’ll want with a view to settle for funds. Mainly, you may get began for as little as $2.75 monthly.

→ Click on Right here to Declare This Unique Bluehost Provide ←

Bluehost is among the greatest hosting corporations on this planet and an formally really helpful WordPress internet hosting service.

Different choices: If you’re in search of another, then SiteGround is one other wonderful possibility. For extra choices, see our skilled choose of one of the best WordPress internet hosting corporations.

Subsequent, you’ll must get a MemberPress license which begins at $179 / yr for a single website license.

This provides you all of the options you want, akin to limitless members, no transaction charges, the power to just accept funds on-line, subscription administration, e-mail automation, simple course builder, advertising integrations, and extra.

MemberPress pricing

After you obtain MemberPress, you’ll be able to go forward and comply with our step-by-step directions on how one can make a membership web site in WordPress.

Estimated prices of internet hosting and setup:

Area and hosting: Ranging from $2.75 monthly – $25 monthly
MemberPress: $179 – $479 (relying in your licensing plan)

Fee Processing Prices for Membership Web site

The recurring income mannequin is what makes membership web sites a profitable on-line enterprise concept.

MemberPress helps each Stripe and PayPal fee gateways that you need to use to just accept bank cards. You can too use Authorize.Internet as a fee technique with their Professional plan.

Whereas MemberPress doesn’t cost any extra transactional payment, these fee service suppliers (service provider banks) do have a fee processing payment, and that is managed by Visa, MasterCard, Amex, and different bank card corporations.

You’ll have to pay these charges regardless of which membership platform you employ.

For instance, PayPal could cost 2.90% of the transaction quantity and a set price of $0.30 USD for home transactions. It might additionally cost an extra 1.50% for worldwide transactions.

PayPal payment processing fees

Equally, Stripe would cost $2.9%, a $0.30 USD fastened price payment, and an extra 1% for worldwide transactions.

The good thing about MemberPress is that you simply don’t pay them any transaction charges for utilizing the platform. Additionally your fee processing prices solely will get decrease as your corporation grows as a result of Stripe affords decrease charges for larger processing volumes.

Whereas different suppliers like Teachable cost you an extra 5% transaction payment for utilizing their platform on prime of the payment you pay for fee processing providers.

Estimated prices of fee processing:

PayPal: 2.90% + 0.30 fastened price. Further 1.50% on worldwide transactions.
Stripe: 2.90% + 0.30 fastened price. Further 1% on worldwide transactions.

Design Prices for a Membership Web site

Design and templates for membership websites

Subsequent, you should select a design to your membership web site. Fortunately, there are a whole lot of free and paid web site templates that work fantastically with MemberPress.

Nevertheless, you’ll wish to stand out from the gang with a shocking design that appears skilled and nicely polished.

Not solely will it create impression of your model, however it’ll additionally assist your prospects simply navigate your web site. This ends in larger engagement and gross sales.

There are three design choices you’ll be able to select from based mostly in your finances. We’ll talk about them in low to excessive pricing order:

  • Free WordPress themes
  • Premium WordPress themes
  • Customized WordPress themes

Free WordPress themes:

Free WordPress themes include the apparent advantage of saving cash, however they typically embody restricted help and customization choices in comparison with paid or premium WordPress themes.

Premium WordPress themes:

Premium or paid WordPress themes include a price ticket, however embody extra customization choices and precedence help from builders.

Pricing for premium WordPress themes normally begins at $30 USD per yr. Listed below are among the hottest membership web site themes:

  • Divi – Probably the most versatile WordPress themes appropriate to make any form of web site together with membership websites.
  • Astra – Astra is a well-liked multipurpose WordPress theme that works fantastically with membership websites. It comes with dozens of starter web site templates and a 1-click setup.
  • Ocean WP – One other versatile WordPress theme that comes with highly effective customization choices.

For extra design inspiration, see our choose of one of the best WordPress membership web site themes.

A customized WordPress theme:

A customized WordPress theme is if you rent a WordPress designer/developer to code a singular membership web site theme to your web site.

This lets you add customized options to your web site and have a singular design that stands out from different membership websites.

Nevertheless, customized WordPress themes may be very costly. The fee would rely upon the options you wish to add and the experience of the developer.

A customized theme might price between $1500 to $6000 for a medium-sized enterprise. An enterprise-level design could price much more than that.

Estimated prices of membership web site design:

Free to $30 for a WordPress theme.

$1500 – $6000 for a customized design.

Important Addons and Extensions Prices

WordPress plugins

MemberPress runs on prime of WordPress, which suggests you’ll be able to add extra options to your web site through the use of plugins.

A WordPress plugin is a bit of software program that provides new features to your web site. As an example, there are contact kind plugins, touchdown web page builders, social media plugins, and extra.

There are additionally plugins made particularly for MemberPress as nicely.

Nearly all of WordPress plugins can be found free of charge. Even many paid plugins even have a lite or free model that you need to use.

You possibly can attempt to preserve your membership web site prices down through the use of free plugins each time attainable.

Right here is fast checklist of important WordPress plugins that you could be want straight away. All of them can be found free of charge.

Should-Have Options

WPForms – Lets you simply add a contact kind to your membership web site.

MonsterInsights – Join your membership website to Google Analytics and see how customers discover and use your web site. This helps you discover ways to convey extra customers and make extra gross sales.

WP Mail SMTP – Emails are essential for operating a membership web site. WP Mail SMTP fixes WordPress e-mail deliverability by problem by correctly sending emails utilizing an SMTP server.

Advertising and search engine marketing

All in One search engine marketing – Simply optimize your membership web site search engine marketing to get extra free visitors from engines like google.

PushEngage – Simply ship push notifications to your customers on cellular in addition to desktop. It helps enhance web site visitors, enhance conversions, and develop your corporation.

OptinMonster – Helps you enhance conversion charges by changing web site guests into subscribers and paying prospects.

Bonus Instruments

SeedProd – An intuitive drag and drop web page builder that means that you can shortly create customized WordPress themes, touchdown pages, and design layouts.

Uncanny Automator – Create automated workflows to handle your membership web site. This helps you save time and create higher consumer expertise to your prospects.

RafflePress – Simply run giveaways and contests to your members to spice up engagement and develop your visitors.

Want much more options? Listed below are among the will need to have WordPress plugins that you could be wish to try. A lot of them are free or have a free model.

Estimated prices of addons and extensions:

Free to Limitless.

We suggest beginning out with free variations of plugins each time attainable. This retains your prices down, and you may select to purchase premium plugins later as your corporation grows.

Premium Instruments and Addons for a Progress Membership Web site

We suggest all customers to begin with shared internet hosting and use free plugins and theme to maintain the prices down. This protects you cash and means that you can concentrate on rising your corporation.

As soon as your corporation begins rising, then you’ll be able to select to speculate some cash on further options and premium instruments. Following are a number of extra options which you can later add to your web site when you’ll be able to justify the fee.

E-mail Advertising – We suggest utilizing Fixed Contact which is one of the best e-mail advertising service for small companies. For superior advertising automation, you need to use both Drip, ConvertKit, or HubSpot.

Stay Chat Assist – Stay chat software program helps you exchange extra customers into paying members. We suggest utilizing LiveChat which is one of the best customer support platform available on the market. (Value: Ranging from $16 per agent monthly)

Enterprise Telephone Service – A enterprise telephone quantity means that you can simply handle enterprise calls utilizing one quantity. We suggest utilizing Nextiva, which is one of the best telephone firm for small companies. (Value: $18.95 monthly)

Observe: All of those extra providers usually are not essential to construct a membership web site. You possibly can select so as to add them to your website as your corporation grows.

Whole Value of Constructing a Membership Web site

Now that we have now coated the principle areas of spending, let’s check out the full price to construct a membership web site.

Remember that your prices would enhance as your corporation grows or you’ll be able to make investments extra into it. We now have damaged down the fee vary into three classes.

  • Starter Membership Web site (Really useful): $212 per yr or $17.66 monthly (Shared internet hosting $2.75 / month, MemberPress $179 / yr, free plugins and theme).
  • Progress Membership Web site: $300 – $1000 (WordPress internet hosting improve $4.99/mo, MemberPress Professional $299/yr, paid plugins and advertising providers).

For enterprise stage membership web sites the prices might go larger. They’ll select devoted internet hosting server, customized design, and rent builders to put in writing customized WordPress plugins.

One of the best half about utilizing MemberPress to construct your membership web site is that you’re in command of controlling the fee.

This implies you don’t pay for something that you simply don’t want straight away, and you may nonetheless construct a robust membership web site.

Tips about Protecting The Prices Down on Your Membership Web site

Keeping costs down

Constructing a membership web site with WordPress and MemberPress means that you can select the way you spend cash in your membership web site.

We suggest all customers to begin small and scale their web site as their enterprise grows.

Now many customers evaluate their very own web sites with already established web sites of their trade. This isn’t a good comparability as these companies have been round longer and have already got a income stream to justify spending more cash.

As a starter membership group you don’t want flashy premium options proper off the gate.

You can begin with a shared internet hosting plan on Bluehost, which supplies you a free area + SSL. Then, you should buy MemberPress Fundamental license plan and begin constructing your membership web site.

For important options, you’ll be able to depend on free WordPress plugins and themes. You’ll be stunned with what you are able to do utilizing solely the free plugins.

As your corporation takes off, you can begin investing in premium options. Even then, you’ll find wonderful WordPress offers and coupons to get reductions on all the highest instruments and providers.

We hope this text helped you learn the way a lot does it price to construct a membership web site. You may additionally wish to see our full information on how one can create an e-mail publication, or our comparability of one of the best webinar software program platforms.

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