After our articles on how a lot does a WordPress web site price, and the way a lot does it price for a customized WordPress theme, lots of you requested us to write down about how a lot does an eCommerce web site price?
Understanding the price of constructing an eCommerce web site is vital as a result of it helps you calculate the funding you will want to begin your new on-line enterprise concept.
The problem is that there are a lot of components concerned in making an eCommerce web site, and all of them will have an effect on the general price of your corporation.
If you happen to don’t have a transparent motion plan, then you possibly can simply find yourself overspending. However don’t fear, we’re right here to assist.
On this article, we’ll break down all the data to offer you a transparent concept of how a lot does an eCommerce web site price. We may even present you alternative ways to keep away from overspending and maximize earnings.
Prepared? Let’s get began.
Methods to Calculate the Price of Constructing an Ecommerce Web site?
One of the simplest ways to calculate the price of constructing an eCommerce web site is to match totally different eCommerce platforms, instruments, add-ons, and extra providers that you will want based mostly on your corporation necessities.
That is the one method that will provide you with an correct price of an eCommerce web site.
Since there are a number of methods to create a web based retailer, most on-line eCommerce web site price calculators find yourself being utterly inaccurate (so it’s greatest that you just keep away from them).
To maintain this text targeted, we’ll break down our eCommerce price evaluation into the next main bills:
There are lots of totally different eCommerce software program and platforms that you should utilize to make a web based retailer. For the sake of this text, we’ll use the next high eCommerce platforms:
That being stated, let’s begin calculating the price of making an eCommerce web site, and the way to save cash with good decisions alongside the way in which.
1. Internet hosting Prices
Each web site on the web wants internet hosting. That is the place your web site’s recordsdata are saved. You’ll additionally want a site identify which is your web site’s tackle on the web, e.g. wpbeginner.com.
In terms of eCommerce internet hosting, there are two routes which you could take on your eCommerce tasks. Every of them has totally different prices and technical necessities.
Let’s check out each of them.
1. Internet hosting Prices for Self-Hosted eCommerce Web site
WooCommerce is the most well-liked eCommerce platform on this planet powering tens of millions of small and enormous on-line shops.
WooCommerce itself is accessible as a free software program which suggests you possibly can obtain and use it at no cost to create as many eCommerce web sites as you want.
Nevertheless, you’ll want a WooCommerce internet hosting account to put in it. You’ll additionally want a site identify and an SSL certificates.
A starter web site internet hosting plan usually begins at $7.99 / month, area identify $14.99 / yr, and SSL Certificates begins from $69 / yr.
All of those prices add as much as a small however nonetheless vital funding to make a starter eCommerce retailer.
Fortunately, Bluehost has agreed to supply WPBeginner customers a beneficiant low cost on internet hosting with a free area identify and SSL certificates.
Mainly, you will get began for simply $2.75 per thirty days.
As your corporation begins rising, you’ll finally must improve your internet hosting plan to deal with extra visitors.
This implies your internet hosting prices will begin rising as extra clients go to your web site. Hopefully, by that point you’ll be making sufficient cash (gross sales) to justify the rising prices of internet hosting.
You may swap your internet hosting plan to a managed WordPress internet hosting firm like WP Engine. Their Starter plan is $35 per thirty days and the Scale plan is $290 per thirty days, however you should utilize our WP Engine coupon to get a further low cost.
Listed here are some great benefits of a self-hosted eCommerce website:
- You get full freedom to construct your eCommerce website the way in which you want.
- It can save you a ton of cash by solely paying for what you want.
- You can also make limitless gross sales, add limitless merchandise, and use any fee gateway platform that you just like.
With that stated, some non-techy customers don’t need to discover ways to set up their very own eCommerce software program and like a executed for you resolution as a substitute. That’s the place the SaaS eCommerce platforms are available.
2. Internet hosting Prices for SaaS eCommerce Platforms
Ecommerce platforms accessible as SaaS (Software program as a Service) don’t require you to put in software program, handle it, or host it your self.
Your web site internet hosting worth is included with the software program. You don’t want to fret about managing web site internet hosting.
The 2 of the most well-liked SaaS eCommerce platforms are Shopify and BigCommerce.
They each provide extremely simple and extremely scalable eCommerce platforms to promote your merchandise on-line. Each platforms embrace SSL, however you’ll must buy a site identify individually. See our information on register a site identify for directions.
Right here is the price of Shopify eCommerce plans:
- Primary Shopify: $29 / month
- Shopify: $79 / month
- Superior Shopify: $299 / month
Now, let’s examine it with the BigCommerce plans:
- Commonplace: $29.95 / month
- Plus: $71.95 / month
- Professional: $224.95 / month
For each platforms, every plan comes with a unique set of options that you want to overview, so you possibly can select the correct plan on your wants.
There are some main variations between Shopify and BigCommerce, and we’ll talk about them all through the article.
For instance, the BigCommerce Commonplace plan limits you to $50,000 in on-line gross sales per yr. After that, you will want to improve your account.
Shopify then again forces you to make use of Shopify funds. If you wish to use one other fee gateway, then you’ll be charged a further 2% charge for every transaction made in your eCommerce retailer utilizing a third-party fee gateway. The charge drops to 1% after which 0.5% for his or her higher-paid plans.
Estimated Ecommerce Internet hosting Prices:
Self-hosted eCommerce web site: $2.75 – $241.67 / month
SaaS eCommerce internet hosting prices $29 – $299 / month
Please needless to say this price estimate is for starter to medium-sized on-line shops. For prime-volume shops, you’ll doubtless need to improve to Shopify Plus or BigCommerce Enterprise which prices within the hundreds per thirty days.
On the self-hosted website, you’ll have to improve your internet hosting plans with WP Engine, Liquid Internet, or whichever internet hosting supplier you might be utilizing.
Primarily based on the internet hosting price evaluation above, a self-hosted eCommerce website with WooCommerce comes out as a winner. See our information on begin a web based retailer.
2. Fee Processing
Many learners don’t take a look at fee processing charges when selecting an eCommerce platform. This could have a critical affect on your corporation as a result of it is going to considerably improve your prices and decrease your earnings.
Let’s see how totally different eCommerce platforms deal with funds, and the way a lot it will price you to just accept funds out of your clients.
Fee Prices in WooCommerce
WooCommerce is an open-source software program, so it has many fee platform integrations. This implies self-hosted eCommerce web sites utilizing WooCommerce are free to make use of any fee gateway they need.
By default, WooCommerce helps PayPal and Stripe fee gateways to just accept bank card funds. You too can select from dozens of different fee providers which can be found as extensions.
You’ll solely be paying the processing charges to the fee gateway service you select. Every certainly one of them has totally different charges for various areas, currencies, and providers.
One other benefit is that WooCommerce has extensions and integrations accessible even for some lesser-known regional fee providers. It is a massive benefit for eCommerce web sites catering to clients in particular international locations.
Utilizing WooCommerce, you possibly can examine the charges for various fee providers and select the most suitable choice for your corporation.
WooCommerce additionally doesn’t put a cap on what number of gross sales you may make in your web site. This provides eCommerce web sites the liberty to decide on their fee service and never pay any overage charges.
WooCommerce fee processing prices:
Fee processing charges range relying on the fee gateway, forex, and area. Here’s a fast overview of common fee gateways in US {dollars}.
- PayPal: 2.9% + $0.30 for transactions over $10
- Stripe: 2.9% + $0.30 per transaction
- Authorize.web – 2.9% + $0.30 per transaction + $25 month-to-month charge.
Fee Prices in Shopify
Shopify provides its personal fee options referred to as Shopify Funds which helps you to settle for bank card funds in your web site. It additionally provides many third-party fee gateways together with regional and cryptocurrency fee providers.
Shopify Funds is accessible solely in 13 international locations on the time of writing this text. You will want to fastidiously learn fee phrases on your nation as you aren’t allowed to promote sure objects in some international locations.
If you happen to select to make use of a third-party fee service, then you’ll pay that exact fee gateway’s charges + 2.0% extra charge to Shopify. This won’t appear so much at first, however it might probably turn out to be a major quantity in the long run.
Contemplating that the majority fee providers cost 2.9% of the transaction quantity on common, this implies you could possibly find yourself paying as much as 5% of the full transaction as fee processing expenses.
Now if you’re in one of many 13 international locations supported by Shopify, then you definately get nearly the identical price as PayPal.
Nevertheless, if you’re not in these choose international locations, then you’ll pay 2% extra expenses to Shopify for every transaction which might considerably cut back your revenue margins.
Shopify Fee processing prices
- Shopify Funds: 2.9% + 30¢ per transaction
- Third-party fee providers: The fee gateway charges + 2% extra charges paid to Shopify for every transaction.
Fee Prices in BigCommerce
BigCommerce lets you select from over 65+ third-party fee gateways. These fee platforms present a wider world attain than Shopify, however it’s not as giant as WooCommerce.
The most important benefit of utilizing BigCommerce is that it doesn’t cost extra transaction charges. This implies you solely pay for every transaction to the fee service supplier you select (just like WooCommerce).
The fees for every transaction will depend upon fee service, forex, and nation. You may select from all common fee providers like PayPal, Sq., Stripe, Authorize.web, and plenty of extra.
BigCommerce Fee processing prices
- PayPal: 2.9% + $0.30 for transactions over $10
- Stripe: 2.9% + $0.30 per transaction
- Authorize.web – 2.9% + $0.30 per transaction + $25 month-to-month charge.
Estimated Prices for Fee Processing on an Ecommerce Web site
Your fee processing prices will rely in your eCommerce platform and the fee providers you select. Right here is a mean estimate of the fee prices.
- WooCommerce: PayPal or Stripe – 2.9% + $0.30 for transaction
- Shopify : Shopify Funds – 2.9% + 30¢ | Extra 2% per transaction for third-party fee gateways
- BigCommerce: PayPal or Stripe – 2.9% + $0.30 per transaction
Word: These prices don’t embrace any charges that could be charged by your financial institution.
When taking a look at fee processing prices, each WooCommerce and BigCommerce are tied for the bottom prices.
3. Ecommerce Web site Design Prices
The eCommerce trade is rising at an unimaginable price. Every day new on-line shops are popping up and likelihood is that there’ll already be vital competitors in your space of enterprise.
That is the place design is available in.
Giving your web site an expert and customer-centric design helps you get forward of the competitors.
Now you may be considering, properly I’m not an expert net designer, how do I give you a design that helps my retailer stand out and make extra gross sales?
Effectively, most eCommerce platforms understand this drawback, so they provide ready-made web site templates. Retailer house owners can customise the layouts utilizing easy drag and drop instruments.
Retailer house owners can even buy premium designs that include extra options, precedence assist, and distinctive layouts. In fact, you too can rent a developer to design a totally customized template from scratch with customized options.
Let’s see how a lot it prices to design an eCommerce web site on totally different platforms.
WooCommerce Design Prices
WooCommerce is probably the most versatile choice when it comes to design and look. It’s constructed on high of WordPress, the most well-liked web site builder, which suggests you possibly can select any WordPress theme to make use of with WooCommerce.
Nevertheless, you’d need to choose a WooCommerce particular theme for greatest outcomes.
Fortunately there are millions of WooCommerce themes which you could select from. A lot of them are utterly free and a few can be found for a small charge, ranging from $30.
Listed here are the highest WooCommerce themes with tons of customization choices.
- Astra – A preferred WooCommerce theme with dozens of ready-made websites which you could set up with 1-click.
- Divi – A robust WooCommerce theme with dozens of templates, a built-in web page builder, and newbie pleasant customization choices
- Ocean WP – One of many high all-purpose WooCommerce themes available on the market with tons of customization choices
For the entire record see our article on the very best WooCommerce themes.
WooCommerce additionally provides you entry to wonderful WordPress web page builder plugins. These drag and drop instruments can help you create customized product pages and customized touchdown web page layouts inside minutes.
If you happen to don’t need to use a free or paid WooCommerce theme, then you possibly can rent a WordPress developer for customized WooCommerce improvement.
Customized themes are distinctive and made particularly for your corporation. They can help you incorporate customized options and switch your concepts into actuality.
A customized theme can turn out to be very costly relying on the options you want, and the experience of your developer. The general price of a customized web site improvement might begin from $1500 to $6000 for an average-sized eCommerce enterprise.
An enterprise-level customized theme with its personal companion plugins can price from $10,000 to $30,000.
A better and more cost effective method to create a customized theme is to make use of SeedProd. It’s a robust drag and drop web site builder that lets you create a customized theme on your WooCommerce retailer, with out enhancing any code.
You may get began shortly with one of many 28+ ready-made WooCommerce themes. Every theme could be personalized on your model by pointing and clicking.
Plus, SeedProd comes with full WooCommerce integration.
Merely drag and drop the WooCommerce template tags or blocks to create a customized WooCommerce checkout, cart, featured product grids, product rankings, and extra.
Shopify Design Prices
Shopify provides ready-made templates that you should utilize as a place to begin on your eCommerce retailer. It additionally provides built-in instruments to customise the format, colours, and different settings.
There are at the moment 10 free and 65 paid themes accessible on the Shopify web site. It is a very small quantity, particularly when in comparison with hundreds of themes accessible for WooCommerce.
On common, a paid theme for Shopify begins from $160. You could discover cheaper themes on third-party theme marketplaces the place Shopify themes could also be accessible for as little as $59.
You too can rent a developer to make you a customized Shopify theme. Nevertheless, Shopify shouldn’t be as common amongst builders as WooCommerce, which suggests your hiring pool shall be fairly small and charges shall be larger.
Relying on the developer you select and their charges, a customized design improvement for Shopify can price between $5,000 to $30,000 USD.
BigCommerce Design Prices
BigCommerce additionally provides paid and free themes. There are at the moment 12 free themes in a number of kinds and greater than a 100+ paid themes within the retailer.
Every of those themes is totally customizable utilizing an intuitive person interface. You may add your individual enterprise emblem, customized colours, and select totally different format kinds on your retailer.
All themes are cell responsive and designed for larger conversion charges. They strictly adhere to BigCommerce platform pointers and coding requirements, so that you get the identical person expertise no matter which theme you select.
You too can discover BigCommerce themes from third-party market web sites. Nevertheless, these themes will not be pretty much as good in high quality as these accessible within the official retailer.
BigCommerce additionally permits builders to add customized made themes. You will discover a developer for rent on BigCommerce’s official companion’s listing or freelance marketplaces like UpWork.
Pricing for paid BigCommerce themes begin from $160+. A customized BigCommerce theme can price you someplace between $3,000 to $30,000, relying on the developer or company you rent for the job.
Estimated Design Prices for an Ecommerce Web site
WooCommerce – Free, $99 for premium, and $5,000 for customized
Shopify – Free, $160 for premium, and $5,000 for customized
BigCommerce – Free, $160 for premium, and $5,000 for customized
Word: Each BigCommerce and Shopify have restricted themes each free and paid. WooCommerce provides you entry to hundreds of free and paid themes, giant pool of builders, and much more flexibility in design.
4. Price of Add-ons and Extensions
It’s merely not potential for an eCommerce platform to bake all of the options you’ll want into one software program. Even when they tried, issues would get messy and the software program would turn out to be troublesome to make use of.
To repair this drawback, most eCommerce software program are made with a modular method. This enables the core software program to be prolonged utilizing add-ons and apps.
These add-on or extensions can help you add new options to your eCommerce web site and prolong its performance. A lot of them are paid and shopping for them will improve your price of constructing an eCommerce web site.
Let’s examine the prices of add-ons and extensions on common eCommerce platforms.
WooCommerce Extensions and Add-ons
In terms of add-ons and extensions, no different eCommerce platform comes even near WooCommerce. There are millions of each free and paid add-ons accessible for WooCommerce that you should utilize.
You additionally must needless to say WooCommerce runs on high of WordPress, which provides you entry to 59,000+ free plugins as properly.
There’s a plugin or add-on accessible for any function that you can imagine.
Need to see some examples? See our expert-pick of important WooCommerce plugins showcasing the most well-liked WooCommerce add-ons (most of them are free).
Pricing for paid WooCommerce addons begin from $19 and might go as excessive $299 (relying on licensing plans and options of a plugin).
If that’s not sufficient, and also you need a customized function, then you possibly can rent a developer to make a plugin for you. It might price you wherever from $500 to $10,000 USD relying on how a lot work is required or the charges of the developer you rent for the job.
WooCommerce Addon Prices: Free – $299 and customized plugins price $500 – $10,000 USD
Price of Shopify Addons
Shopify is a SaaS platform and the core software program is tightly built-in to offer most safety and stability to all customers.
Nevertheless, they do provide APIs for builders to combine their very own providers and options into Shopify. These addons can be found as third-party apps on the Shopify app retailer.
There are a whole lot of apps accessible each free and paid. The costs for paid apps range and most of them can be found on a month-to-month subscription foundation.
Shopify additionally lets you add non-public apps made particularly on your retailer. The app must be saved and run elsewhere, and you’ll generate Shopify API keys to handle the app’s entry permissions.
Shopify Addon Prices: Free – Diversified month-to-month subscription apps. Customized app: $5,000+ relying on developer charges and expertise.
BigCommerce Addons Price
Just like Shopify, BigCommerce additionally lets you set up each free and paid apps. Many of those third-party apps can be found on a month-to-month subscription foundation.
You too can rent builders to create customized apps for a single retailer. These apps are saved as a draft app and you’ll solely apply it to that exact retailer.
BigCommerce Addon Prices: Free – Diversified month-to-month subscription apps. Customized app: $1000+ relying on developer charges and expertise.
Estimated Price of Addons on an Ecommerce Web site
This one is tough to calculate as a result of every on-line retailer will use totally different apps for their very own wants.
Ofcourse utilizing extra paid add-ons will price extra and improve your whole prices considerably. Add-ons with recurring billing shall be an ongoing expense for your corporation.
We’re assuming that you’ll be cautious with paid add-ons to offer a really conservative estimate of the prices.
Add-on prices: Free – $1,000 USD
WooCommerce addons and WordPress plugins general are cheaper since they’re billed on annual foundation whereas Shopify and BigCommerce apps are billed on month-to-month foundation.
5. Whole Price of Constructing an Ecommerce Web site
Now that we’ve coated totally different spending areas for an eCommerce web site, let’s check out how a lot can be the full price of constructing an eCommerce web site.
As talked about earlier that every eCommerce platform provides you the pliability to decide on how a lot cash you’d spend. This might clearly have an effect on your general prices.
Following are the estimated whole prices of constructing an eCommerce web site.
WooCommerce Starter – $500 – $3000 (Shared internet hosting, paid design, fewer paid plugins and providers).
WooCommerce Customized – $5000 – $10,000 (Managed WordPress internet hosting, customized eCommerce design, paid plugins and providers).
WooCommerce Enterprise – $10,000+ (Devoted internet hosting servers, customized design and options, paid plugins and providers).
Shopify – $1,000 – $10,000+ (Your prices would improve dramatically once you make extra gross sales and if you’re utilizing a third-party fee service).
BigCommerce $1,000 – $10,000+ (Your prices will improve once you make extra gross sales as you’ll be requested to improve your plan).
A WooCommerce / WordPress eCommerce website prices between $500 and $3000 USD for a starter eCommerce enterprise. This provides you the very best worth on your cash as it’s the most sturdy, versatile, and straightforward to make use of platform.
- You wouldn’t need to pay extra transaction charges
- WooCommerce doesn’t cap your gross sales or variety of merchandise you add
- You should use it with any third-party service
- It has the very best design choices to enhance conversions and make extra gross sales
If you happen to would moderately not keep internet hosting by your self, then BigCommerce saves you cash by not charging you a transaction charge for utilizing your most popular fee providers.
You too can use BigCommerce with WordPress, permitting BigCommerce to deal with your retailer and WordPress to handle advertising and marketing content material.
Lastly, Shopify might be an affordable choice for making an eCommerce web site however provided that you utilize Shopify Funds to just accept bank card funds in your web site.
For extra particulars see our comparisons: WooCommerce vs BigCommerce and WooCommerce vs Shopify.
6. Bonus: Prices of Rising Ecommerce Enterprise
Now that you’ve got made your eCommerce website. What’s subsequent?
The actual enjoyable half comes once you begin rising your eCommerce enterprise. This half is painful and overwhelming for many learners, however it’s also probably the most rewarding.
It’s painful as a result of it may be excruciatingly gradual if you’re not utilizing the correct instruments. Through the use of correct instruments to develop your corporation you possibly can enhance your gross sales and skyrocket conversions.
Whereas these instruments may even add as much as your general prices, their ROI is so excessive that it mechanically justifies the expense.
Following are our high picks for the very best advertising and marketing instruments to develop your eCommerce enterprise with their prices.
Advertising Instruments
1. OptinMonster
As your eCommerce website begins getting guests, you’ll study that the majority guests depart with out making a purchase order. Wouldn’t it’s nice should you might keep in contact with them with the intention to persuade them to purchase?
That is what OptinMonster does.
It’s the greatest lead era software program on this planet as a result of it helps you change abandoning web site guests into leads and clients. OptinMonster works with any form of web site and all eCommerce platforms.
For directions and sensible examples, see our article on convert guests into clients.
Price: We might suggest you to begin with their Plus plan not less than. It prices $19 / month with annual billing.
2. Fixed Contact
One of the simplest ways to remain in contact with web site guests is by e-mail, which remains to be the popular mode of communication by clients.
It is advisable begin constructing an e-mail record in your eCommerce retailer from day 1. Mainly, you might be dropping cash every day you aren’t gathering emails.
The best method to begin with e-mail advertising and marketing is by utilizing Fixed Contact. It’s the greatest e-mail advertising and marketing software program available on the market permitting you to ship focused messages to subscribers and improve your gross sales.
For particulars and step-by-step directions, see our tutorial on begin an e-mail publication.
Price: Ranging from $20 per thirty days.
Alternate options: We additionally suggest SendinBlue, HubSpot and Drip relying on the use-cases.
3. SEMRush
The very best supply to get free visitors to your web site is search engines like google and yahoo. To make the most of them, you will want to continue to learn eCommerce website positioning.
SEMRush is the very best website positioning instrument available on the market. It lets you see the keywords your rivals are rating for and how one can beat them by rating larger.
In just some clicks, it supplies you a ton of optimization concepts which you could implement with minimal effort.
For directions and particulars, see our information on correctly do key phrase analysis.
Price: Ranging from $99.95 per thirty days.
4. Nextiva
Usually you possibly can simply add your landline or cell quantity to your eCommerce web site. Nevertheless, it doesn’t look very skilled and might find yourself hurting your corporation.
Nextiva is the very best enterprise telephone service available on the market. It lets you use one quantity on a number of units, phonesets, cell phones, and even computer systems.
It runs on voice over web protocol expertise often known as enterprise VoIP. In comparison with conventional landline telephones, it’s method cheaper and lets you effectively deal with requires your corporation.
Price: Ranging from $20 / month / person.
Different: RingCentral and Ooma are different common digital telephone quantity app.
5. PushEngage Push Notifications
One of many best method to improve your retailer income is to make use of push notifications. They can help you talk with clients after they depart your web site.
Push notifications have one of many highest engagement price out of any communication platform.
PushEngage is a number one net push notification software program that makes it simple so that you can add push notifications to your on-line retailer.
You should use it to ship bulk push messages, cart abandonment notifications, automated drip messages, sale bulletins, and extra.
Price: Free to begin and grows based mostly on the variety of subscribers.
6. PPC Advertising
Beginning an eCommerce web site won’t immediately begin earning profits for your corporation. It should take a while earlier than you will get search visitors to your web site. In the meantime, you’ll nonetheless be paying for internet hosting and different providers.
That is the place PPC advertising and marketing will help.
PPC or pay-per-click advertising and marketing lets you show adverts for focused keywords in search outcomes. You should use SEMRush to seek out the PPC keywords your shoppers are concentrating on and plan an efficient technique inside minutes.
The very best place to begin together with your first PPC marketing campaign is Google Adverts. It’s super-easy to make use of and even absolute learners can get began with none assist.
PPC campaigns don’t must price some huge cash. You may set a small funds, run a really focused marketing campaign, after which improve the funds to get extra leads and gross sales.
PPC isn’t just for eCommerce startups, you possibly can proceed utilizing PPC advertising and marketing alongside your website positioning efforts to get focused visitors to your retailer.
Price: You can begin as little as $100 and improve funds as you want.
How a lot wouldn’t it price to correctly develop an eCommerce enterprise?
Mainly, it depends upon you. Your purpose needs to be to seek out the correct steadiness of instruments begin constructing upon it. Maintain making an attempt new instruments as your corporation grows and you’ve got extra funds to broaden.
Estimated Price of Progress Hacking: $1000 to Limitless
We hope this text gave you a good suggestion of how a lot does an eCommerce web site price in actual numbers. We suggest being thrifty and solely spending when it’s important for your corporation.
You might also need to see our information on develop your corporation on a really small funds and the very best dwell chat software program for eCommerce web sites.
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