Find out how to Run a Social Media Contest to Develop Your Web site (Finest Practices + Examples)

  • January 6, 2023
  • elkenz
  • 13 min read

Do you wish to run a social media contest to develop your web site visitors?

Social media platforms have already got billions of energetic customers. By working a contest on social media, you’ll be able to attain a wider viewers and get extra folks to go to your web site.

On this article, we’ll present you simply run a social media contest to develop your website.

Running a social media contest to grow your website

Why Run a Social Media Contest on Your Web site?

There may be a lot content material on the web and many companies all competing for a similar prospects. When you have lately began a WordPress weblog or launched an internet enterprise, then social media contests are the most effective methods to achieve your audience.

Alternatively, in case you’re a longtime enterprise, then you should utilize contests to have interaction along with your viewers. For instance, you may run unique contests in your e-mail e-newsletter subscribers or give away a prize to have a good time your website’s birthday.

WPBeginner birthday example

Social media platforms have billions of customers. In reality, Fb alone has over 3 billion month-to-month energetic customers, whereas YouTube has greater than 2.5 billion customers.

By working a social media contest, you’ll be able to attain out to those billion of customers and obtain targets resembling:

  • Enhance your weblog visitors
  • Get extra followers in your social media accounts
  • Increase engagement in your social media profiles
  • Get extra subscribers in your e-mail checklist
  • Construct model recognition for your corporation

With that in thoughts, let’s check out how one can simply create a social media contest in your WordPress web site. Later on this article, we’ll additionally share some finest practices that will help you run a profitable social contest and attain your targets.

Creating Social Media Contest in WordPress

The simplest technique to create a social media giveaway is through the use of RafflePress. It’s the finest WordPress giveaway plugin and helps all the main social media platforms. It additionally comes with ready-made giveaway templates that you should utilize to get extra followers on Instagram, Twitter, Fb, and extra.

Be aware: There’s a free model of RafflePress so you’ll be able to strive the plugin before you purchase. Nonetheless, on this information we’ll be utilizing RafflePress premium because it helps extra social platforms and has extra templates.

Very first thing you have to do is set up and activate the RafflePress plugin. For extra particulars, see our step-by-step information on set up a WordPress plugin.

Upon activation, you’ll see the RafflePress welcome display screen within the WordPress dashboard. Now you can go forward and enter your license key.


You’ll find this info below your account on the RafflePress web site.

After coming into this info, you’re able to create your first social media contest by going to RafflePress » Add New.

Add new contest

On the following display screen, you’ll want to present your social media contest a reputation. That is simply in your reference so you should utilize something you need.

After that, you’ll see all the totally different templates that you should utilize to create a brand new contest.

Choose a contest template

There are ready-made templates for various social media web sites like Fb, Twitter, Instagram, and YouTube. If you wish to get extra followers on these platforms, then selecting one in every of these templates will prevent time.

You may as well design your personal contest from scratch by selecting the ‘Basic giveaway’ template. RafflePress enables you to add a number of entry strategies to a single contest, so you’ll be able to even use this template to develop your following throughout a number of social platforms.

On this information, we’ll present you create a social media contest utilizing the Basic Giveaway template. Merely hover your mouse over the Basic Giveaway template after which click on on the ‘Use this Template’ button when it seems.

Choosing a template for your social media contest

This opens the template in RafflePress’ drag and drop builder.

We’ll begin by letting guests know what they may win. Merely click on to pick the headline space, which exhibits ‘My Superior Prize’ by default.

The RafflePress WordPress giveaway plugin

Now you can sort some details about the prize into the ‘Identify’ and ‘Description’ fields.

For instance, chances are you’ll wish to speak in regards to the guidelines, why you’re working the competitors, and the way a lot the prize is value.

Add prize details for your social media contest

You may as well add a photograph of the prize so guests can see what’s at stake. Even merely including the prize’s brand could make the competitors extra attention-grabbing and fascinating.

To do that, merely click on on ‘Choose Picture.’ Then, both select a picture from the media library or add a brand new file out of your laptop.

While you’re pleased with the knowledge you’ve entered, click on on ‘Performed modifying.’

Add Actions to Enter Your Social Media Contest

Your subsequent job is selecting how guests will enter the giveaway, by deciding on ‘Actions.’

Add actions to your contest

Actions are the duties that individuals will carry out with the intention to enter your contest and qualify for the prize. RafflePress comes with plenty of totally different actions, however you’ll usually wish to prioritize actions that assist you obtain your targets.

For instance, if you wish to create a Fb giveaway to spice up engagement, then it’s best to choose ‘Like our Web page’ or ‘Go to us on Fb’ as an entry methodology.

Merely click on an motion so as to add it to your contest. The left-hand menu will then replace to indicate all of the settings for that motion.

Action settings

Every motion has some primary settings.

You possibly can sort in a title, which might be proven to your guests, or make the motion necessary in order that guests should full this job with the intention to enter the competitors. That is helpful in case you’re planning to supply a number of entry strategies, however wish to guarantee guests carry out one motion over all of the others.

Each motion is value one entry by default, however you’ll be able to change this to make sure actions extra priceless than others. Once more, it will encourage guests to finish a specific motion, even in case you supply them a selection of entry strategies.

For instance, in case your purpose is to get extra followers on Instagram you then may make the ‘Go to us on Instagram’ motion value two entries, whereas each different methodology is barely value one entry.

Adding 'Visit us on Instagram' as an action for your social media contest

Aside from these normal choices, additionally, you will see settings associated to particular actions.

For instance, if you would like customers to go to your Fb web page, then you’ll need to enter the web page URL.

Configuring the 'Visit our Facebook' contest action

When you’ve crammed in these settings, you’ll be able to click on on the ‘Add Actions’ tab and add extra entry strategies to the competitors.

You possibly can add as many actions as you want. By providing a number of entry strategies, you’ll be able to usually get you extra members and develop your following throughout a number of social media platforms.

Some folks will even attempt to enhance their possibilities of profitable through the use of all the accessible entry strategies.

Nonetheless, we do advocate prioritizing actions based mostly in your marketing campaign targets. For instance, if you wish to get extra Instagram followers, then it’s a good suggestion to place the ‘Go to us on Instagram’ motion on the very high of the ‘Methods to Enter’ checklist.

Merely hover over the motion within the editor after which seize the dotted button that seems to the left of the motion. Then, transfer the entry methodology utilizing drag and drop.

Move actions

While you’ve pleased with how the giveaway is about up, don’t overlook to click on on ‘Save’ to retailer your adjustments.

Change Contest Look and Settings

Now that your giveaway is about up, you’ll be able to change the way it appears by seleting the ‘Design’ tab.

Design settings

Right here, you’ll be able to change the fonts, choose a brand new button shade, change the background shade, and extra. You possibly can even customise the competition template utilizing customized CSS.

While you’re pleased with how the giveaway appears, the following step is configuring its settings by clicking on the ‘Settings’ tab.

Within the ‘Common’ menu you’ll be able to set the essential choices for the giveaway together with exhibiting the competition winners, the entire variety of entries, limiting signups based mostly on IP handle, and extra.

Changing the settings for a social media contest

If you wish to publish the competitors to its personal touchdown web page, you then’ll must sort a URL into the ‘Web page Permalink’ discipline. A giveaway touchdown web page is especially helpful for working a social media contest, as you’ll be able to simply share the web page on social media.

RafflePress additionally means that you can arrange redirects, use Google Analytics to trace person engagement, allow social logins, add a checkbox to make sure GDRP compliance, and extra. For extra particulars on every settings, see our information on arrange a giveaway in WordPress.

While you’re completed, don’t overlook to click on ‘Save’ to retailer your adjustments.

Publish and Add Contest on Your Web site

RafflePress provides you a couple of other ways to publish your social media content material.

You possibly can add the competitors to any WordPress publish or web page by clicking on the ‘+’ icon so as to add a brand new block. Then, merely sort in ‘RafflePress’ and choose the fitting bock when it seems.

RafflePress block

You possibly can then open the dropdown menu and select the giveaway we created earlier.

After that, merely replace or publish the web page and the giveaway will seem in your web site.

Select giveaway

An alternative choice is including the social media contest to any web page, publish, or widget-ready space utilizing a shortcode.

To search out this shortcode, open the ‘Publish’ tab within the giveaway editor.

Publishing your social media giveaway

From right here, click on on ‘WordPress Shortcode’ and RafflePress will present the shortcode that you should utilize.

Now you can go forward and paste this shortcode into any web page, publish, or widget-ready space.

Contest shortcode

For extra info on place the shortcoode, please see our information on  add a shortcode in WordPress.

You may as well publish the competition as a stand-alone web page. Within the giveaway editor, choose the ‘Publish’ tab. Then, select ‘Giveaway Touchdown Web page’ and choose the ‘Click on right here…’ hyperlink.

Landing page contest

For those who haven’t already, you then’ll must sort in a URL the place this web page might be revealed.

After that, go forward and click on on ‘View.’

Publishing your social media giveaway

RafflePress will now publish your giveaway as a touchdown web page.

For those who go to the URL, you then’ll see the social media contest stay.

Landing page preview

Be aware: For those who’re not pleased with how your giveaway touchdown web page appears, then you’ll be able to at all times open the giveaway editor, click on on the ‘Design’ tab and make some adjustments.

Finest Practices to Run Social Media Contest

In case your social media contest goes viral, you then’ll get plenty of new followers and should even enhance your weblog visitors. With that in thoughts, right here’s some finest practices for working a profitable social media contest.

1. Hold your marketing campaign centered by setting a purpose

To begin, just remember to set clear targets in your contest so you understand precisely what you’re working in the direction of. As you’re designing and constructing the competitors, you may make clear selections that assist you obtain that particular purpose.

For instance, if you wish to get extra subscribers to your e-mail e-newsletter, you then may make the e-mail motion necessary, present it on the high of the ‘Methods to Enter’ checklist, and make it value extra factors than each different entry methodology.

2. Set sufficient time to advertise your marketing campaign

Plan your marketing campaign properly forward of time, so you can begin selling the content material earlier than publishing it. On this method, you’ll be able to unfold the phrase throughout all of your social media channels and create a way of pleasure.

RafflePress enables you to schedule and publish your giveaways upfront. It’s going to even present a countdown, so guests know precisely once they can enter your giveaway.

Plan ahead to build anticipation

You possibly can even add a countdown timer widget to different areas of your WordPress web site, together with your homepage, sidebar, or any floating bars that you just’re utilizing to advertise the competition. This can be a wonderful means to make use of FOMO in your WordPress website.

3. Add prize photos and graphics

Photos are an effective way to seize the person’s consideration. In case your contest has a priceless prize then including pictures helps folks to visualise it, which is able to get you extra entries.

Nonetheless, not all prizes are bodily. For instance, chances are you’ll offer a membership subscription or an internet course. On this case, you may make your personal banners and pictures.

Creating graphics for your contest campaign

We advocate Canva because it’s a user-friendly software that makes it straightforward to create partaking photos and graphics in your social media campaigns.

4. Promote your contest with on-site retargeting

You’ll wish to ensure that the individuals who go to your website learn about your contest. One of the best ways to do that is through the use of OptinMonster.

It means that you can convert web site guests into subscribers and prospects. It comes with lightbox popups, floating banners, and different instruments that you should utilize to advertise the giveaway in your web site.

On site retargeting with OptinMonster

5. Comply with social media platform guidelines for contests

Every social media platform has its personal guidelines in terms of selling contests. For instance, on Twitter you’ll be able to’t encourage customers to retweet the identical factor over and over.

Equally, if you’re working a Fb contest, then you’ll be able to’t current your content material in a method that appears prefer it’s endorsed by Fb.

It doesn’t matter what social media platforms you employ, it’s at all times a good suggestion to obviously state that the social media platforms aren’t concerned within the contest, or chargeable for any actions that members take.

You must also publish eligibility standards and details about who can take part in your social media contest.

We hope this text helped you learn to run a social media contest to develop your website. You may as well undergo our information on the very best social media plugins and embed a Fb video in WordPress.

For those who preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You may as well discover us on Twitter and Fb.