Pillar pages are high-level introductions to a subject. They then hyperlink to different pages, that are normally extra detailed guides about elements of the principle matter.
Altogether, they kind a content material hub.
However not all pillar pages look the similar.
On this information, we’ll have a look at eight examples of pillar pages to get your artistic juices flowing.
Key stats
Estimated natural site visitors: 1,200
Backlinks: 6,900
Referring domains: 899
That is our very personal pillar web page, masking the broad matter of SEO (web optimization).
Why I like it
Moreover the truth that I’m biased, I just like the customized design we created for this web page, which makes it completely different from the articles on our weblog.
Though the design is customized, our pillar web page continues to be a fairly traditional “hub and spoke” fashion pillar web page. We’ve damaged the subject down neatly into six completely different chapters and internally linked to guides we’ve created about them. There are additionally customized animations while you hover over every chapter:
We’ve additionally added a glossary part that comes with a customized illustration of the SERPs. We have now explanations of what every factor means, with inner hyperlinks to extra detailed content material:
Lastly, it hyperlinks to a different “pillar web page”: our web optimization glossary.
Takeaway
Take into account making a customized design on your pillar web page in order that it stands out.
Key stats
Estimated natural site visitors: 92,200
Backlinks: 21,600
Referring domains: 1,700
Eating regimen Physician is a well being firm specializing in low-carb diets. Its pillar web page is a complete information on the keto weight loss plan.
Why I like it
On the floor, it doesn’t precisely seem like a pillar web page; it seems to be like each different publish on the Eating regimen Physician web site. However that’s completely effective. It’s merely a distinct method—you don’t need to name out the truth that it’s a pillar web page.
Eating regimen Physician’s information is break up into 10 completely different sections with hyperlinks to its personal sources. The hyperlinks deliver you to various kinds of content material (not simply weblog posts however movies too).
Not like the traditional pillar web page, Eating regimen Physician’s information goes into sufficient element for anybody who’s casually researching the keto weight loss plan. However it additionally hyperlinks to additional sources for anybody who’s fascinated by doing extra analysis.
Takeaway
Pillar pages needn’t at all times simply be textual content and hyperlinks. Make it multimedia: You’ll be able to add movies and pictures and even hyperlink to your individual multimedia sources (e.g., a video course).
Key stats
Estimated natural site visitors: 5,600
Backlinks: 2,800
Referring domains: 247
Wine Folly is a content material web site dedicated to wine data and appreciation. Its pillar web page, as anticipated, is about wine.
Why I like it
Wine Folly’s pillar web page is a traditional instance of a “hub and spoke” fashion pillar web page—break up into a number of sections, with some supporting textual content, after which inner hyperlinks to different sources that assist every subsection.
This web page doesn’t simply function a pillar web page for rating functions, although. On condition that it ranks effectively and receives fairly a big quantity of search site visitors, the web page additionally has a name to motion (CTA) to Wine Folly’s ebook:
Takeaway
Whereas most web sites design pillar pages for rating, you can even use them for different functions: seize e mail addresses, promote a ebook, pitch your product, and so forth.
Key stats
Estimated natural site visitors: 11,100
Backlinks: 3,400
Referring domains: 457
Yoga Journal is a web-based and offline journal. Its pillar web page is an A-Z listing of yoga poses.
Why I like it
Yoga Journal’s pillar web page is simple and easy. Listing down all doable yoga poses (in each their English and Sanskrit names) in a desk kind and hyperlink to them.
Because it’s listed in alphabetical order, it’s helpful for anybody who is aware of the identify of a selected pose and is fascinated by studying extra.
What I additionally like is that Yoga Journal has added an additional column on the kind of pose every yoga pose belongs to. If we click on on any of the pose varieties, we’re directed to a class web page the place you will discover related sorts of poses:
Takeaway
The A-Z format could be a good format on your pillar web page if the broad matter you’re concentrating on matches the fashion (e.g., dance strikes, freestyle soccer methods, and so forth.).
Key stats
Estimated natural site visitors: 115,200
Backlinks: 3,200
Referring domains: 860
Atlassian is a software program firm. You’ve in all probability heard of its merchandise: Jira, Confluence, Trello, and so forth. Its pillar web page is on agile improvement.
Why I like it
Atlassian’s pillar web page is break up into completely different matters associated to agile improvement. It then has inner hyperlinks to every matter—each as a sticky desk of contents and card-style widgets after the introduction:
I additionally just like the “Up subsequent” function on the backside of the pillar web page, which makes it seem to be a web-based ebook fairly than a web page.
Takeaway
Take into account including a desk of contents to your pillar web page.
Key stats
Estimated natural site visitors: 114,400
Backlinks: 2,900
Referring domains: 592
Muscle and Energy’s pillar web page is an enormous database linking to varied classes of exercises.
Why I like it
Calling it a pillar web page appears to be an understatement. Muscle and Energy’s free exercises web page seems to be extra like an internet site.
Once you open the web page, you’ll see that it’s neatly break up into a number of classes, equivalent to “exercises for males,” “exercises for girls,” “biceps,” “abs,” and so forth.
Clicking by to any of them leads us to a class web page containing all kinds of exercises:
In comparison with the opposite pillar pages on this checklist, the place they’re linking to different subpages, Muscle and Energy’s pillar web page hyperlinks to different class pages, which then hyperlink to their subpages, i.e., its huge archive of free exercises.
Takeaway
Content databases, such because the one above, are an enormous enterprise for a pillar web page however will be price it if the broad matter you’re concentrating on matches a format like this. Ideally, the subject must be about one thing the place the content material for it’s ever-growing (e.g., exercise plans, recipes, e mail templates, and so forth.).
Key stats
Estimated natural site visitors: 39,100
Backlinks: 1,100
Referring domains: 308
Tofugu is a web site about studying Japanese. And its pillar web page is about, effectively, studying Japanese.
Why I like it
That is an unbelievable (and sure, ridiculously good) information to studying Japanese from scratch. It covers each stage you’ll undergo as an entire newbie—from understanding no Japanese to having intermediate proficiency within the language.
Not like different pillar pages the place info is normally scarce and easily hyperlinks out to additional sources, this web page holds nothing again. Beneath every part, there’s nice element about what that part is, why it’s essential, the way it works, and even an estimated time of how lengthy that stage takes to finish.
One other fascinating facet is how Tofugu has structured its inner hyperlinks as energetic CTAs. Slightly than “Study extra” or “Learn extra,” it’s all about encouraging customers to do a job and finishing that stage.
Takeaway
Two takeaways right here:
- Pillar pages will be ridiculously complete. It is dependent upon the subject you’re concentrating on and the way aggressive it is.
- CTAs will be extra thrilling than merely simply “Learn extra.”
Key stats
Estimated natural site visitors: 890
Backlinks: 4,100
Referring domains: 1,100
Zapier permits customers to attach a number of software program merchandise collectively through “zaps.” It’s a 100% distant firm, and its pillar web page is about distant work.
Why I like it
Zapier’s pillar web page is mainly like Wine Folly’s pillar web page. Break a subject into subsections, add a few hyperlinks of textual content, after which add inner hyperlinks to additional sources.
Within the examples above, we’ve seen all kinds of execution for pillar pages. There are these with customized designs and others which are crazily complete.
However typically, all a pillar web page wants is an easy design with hyperlinks.
Takeaway
If you have already got a bunch of current content material in your web site, you possibly can create a easy pillar web page like this to arrange your content material on your readers.
Continue to learn
Impressed by these examples and need to create your individual pillar web page? Learn to efficiently achieve this with these two guides:
Any questions or feedback? Let me know on Twitter.