20 Actionable Running a blog Ideas for Newcomers

  • January 2, 2023
  • elkenz
  • 17 min read

Began a weblog however can’t get any readers? Let’s repair that.

I began running a blog in 2015. From a weblog about breakdancing to being knowledgeable content material marketer, I’ve realized loads alongside the method. 

On this put up, I’ll share the 20 running a blog suggestions I want I had identified once I began.

Let’s get to it.

1. Deal with a worthwhile area of interest that you simply’re obsessed with

Don’t fiddle on the blogosphere on stuff you don’t care about. You received’t follow it. 

Plus, your content material will seemingly even be the identical as everybody else’s, which makes competing onerous. So select one thing you’re keen on

If the top-ranking articles constantly grind your gears as a result of they’re unsuitable or give unhealthy recommendation, this can be a signal of an excellent area of interest. Make it your activity to set the report straight. 

Ideally, the area of interest ought to be worthwhile. By that, I imply that there are precise individuals paying for services. 

Google your area of interest (or related keywords) and see if the rating websites are monetizing. It may be from adverts, internet affiliate marketing, merchandise (programs, e-commerce, books, and so on.), software program, and providers (consulting, precise execution, talking, and so on.). If they’re monetizing, it most likely means there’s a market. 

For instance, in case your area of interest is educating Korean, you’ll discover websites on Google promoting books, programs, apps, tutoring, and academic subscriptions. 

A site selling educational books and courses about learning Korean

2. Make certain your web site’s technical fundamentals are strong

Think about spending all of your effort and time creating tons of helpful content material, but nobody can ever discover it. Does it really feel prefer it already hurts someplace? I really feel you. 

But it surely can occur. It may be so simple as a rogue noindex tag in your web site, and also you received’t even present up in search engines like google and yahoo. 

Technical points can wreak havoc in your web site. So be sure to repair them.

The only method to do that is to join our free Ahrefs Webmaster Instruments (AWT) and run a crawl of your web site. If there are any technical points, the device will flag them out for you. 

It’ll additionally clarify why one thing is a matter and how one can repair it:

An issue, with advice on how to fix, via Ahrefs' Site Audit

3. Goal subjects persons are looking for

If you’d like constant, passive visitors coming to your web site, one of the best ways is to rank excessive on Google. To try this, you’ll want to focus on subjects persons are looking for. 

Right here’s discover these subjects:

  1. Enter one or a couple of related keywords into Ahrefs’ Key phrases Explorer
  2. Go to the Matching phrases report
  3. Swap the tab to Questions
Matching terms report, via Ahrefs' Keywords Explorer

Ideally, you’d wish to sort out subjects that are:

  1. Excessive in Site visitors Potential (TP) – TP is the estimated quantity of search visitors you may doubtlessly achieve when you rank #1 for that matter. We calculate it by estimating the quantity of search visitors the #1 web page presently will get.
  2. Low in Keyword Problem (KD) – KD is how troublesome it’s to rank for the key phrase within the high 10 natural search outcomes. 

You may slim down the listing through the use of the filters. For instance, you may set a KD filter to a most of 10 and a TP filter to a minimal of 500. 

Keyword filters, via Ahrefs' Keywords Explorer

Then pick these keywords which can be related to your web site. 

Beneficial studying: Keyword Analysis: The Newbie’s Information by Ahrefs 

4. Deal with your rivals’ subjects too

Think about when you had a crystal ball that would see precisely which of your rivals’ articles bought essentially the most visitors. You’d be capable of sort out the identical subjects and (hopefully) replicate their success. 

Nicely, you can. 

Right here’s do it:

  1. Enter your competitor’s area into Ahrefs’ Web site Explorer
  2. Go to the High pages report
Top pages report, via Ahrefs' Site Explorer

This report exhibits you which ones articles ship your competitor essentially the most natural search visitors. 

For instance, we are able to see that Beardbrand’s article on beard types will get an estimated 35,373 natural visits per thirty days within the U.S. And out of the 4,349 keywords it ranks for, “beard types” sends it essentially the most visitors. 

In the event you’re competing with Beardbrand, this can be a nice option to discover subjects to write down about. 


A few of these keywords can be troublesome to rank for. But when they’re essential to you, it is best to goal them anyway. It simply is probably not now. Maintain them in thoughts and goal them when your web site has grown.

5. Discover “simple to rank” subjects

Hyperlinks are an essential Google rating issue. Usually talking, the extra high-quality hyperlinks you will have, the upper your web page will rank. 

Let’s extrapolate from that concept. If a web page doesn’t have many backlinks however nonetheless ranks excessive on Google, it means it’s a low-competition matter. And we are able to discover these subjects utilizing Ahrefs’ Content Explorer:

  1. Enter a related key phrase
  2. Set a Referring domains filter to max. 10
  3. Set a Web page visitors filter to min. 500
Filtered results, via Ahrefs' Content Explorer

Click on Particulars after which the Natural keywords tab to see which keywords these pages are rating for.

Organic keywords tab in Ahrefs' Content Explorer

These are potential keywords you may goal. 

6. Be aware of search intent

Google goals to offer its customers with essentially the most related outcomes for his or her queries. So if you wish to rank excessive on Google, that you must be essentially the most related outcome. 

In the actual world, meaning creating content material that matches search intent.

What’s search intent? Search intent is mainly the why behind a question. And since Google works to point out essentially the most related outcomes, we are able to have a look at the top-ranking pages to determine the three Cs of search intent:

  1. Content sort – Is there a dominant sort of content material on the SERP, resembling weblog posts, product pages, movies, or touchdown pages?
  2. Content format – Is there a dominant content material format on the SERP, resembling guides, listicles, information articles, opinion items, or critiques?
  3. Content angle – Is there a dominant angle on the SERP, resembling freshly up to date content material or content material aimed toward novices?

For instance, let’s analyze the three Cs for the subject, “finest wi-fi headphones.”

SERP for "best wireless headphones"
  1. Content sort – They’re all weblog posts.
  2. Content format – They’re principally listicles.
  3. Content angle – They’re principally contemporary, i.e., up to date to the newest yr.

So when you’re concentrating on this key phrase, you’ll seemingly should create one thing comparable—a listicle up to date to the newest yr.

Beneficial studying: What Is Search Intent? A Full Information for Newcomers 

7. Create content material that draws amplifiers

In idea, each reader will share your content material with a minimum of one or two associates, thereby making a “viral sensation.” 

In actuality, virality hardly ever works this fashion. As a substitute, most “viral” content material is kickstarted by amplifiers: People who’ve the flexibility to get many individuals to see and share. 

Sometimes, these amplifiers are individuals who have a big viewers. Examples of amplifiers embody journalists, influencers, YouTubers, podcasters, and extra. 

The four content audience groups

To create content material that amplifiers wish to share, it must be distinctive—distinctive information, views, suggestions, and so on.

A narrative from our chief advertising and marketing officer, Tim Soulo, completely illustrates this. Years in the past, he reached out to advertising and marketing influencer Rand Fishkin about his epic 5,000-word information to strategic writing. Rand mentioned no to sharing it. 

Email from Rand Fishkin

A couple of years later, Rand shared our put up on podcast promoting regardless that we didn’t ask. Most lately, he tweeted about our GSC examine:

The distinction: Our content material is exclusive. 

How do you create distinctive content material? Listed here are some concepts:

  1. Do you will have private expertise with one thing? Write about it. In the event you don’t, are you able to expertise or check it by some means?
  2. Do you will have entry to information, or can you’re employed with somebody who has? Analyze the info and current your findings.
  3. Are you able to interview consultants? It’s OK when you don’t have the prerequisite information—you may at all times discuss to thought leaders in your discipline. 

8. Write like the way you discuss

Overlook your education days. Running a blog on the internet is just not like writing an educational paper. Nothing sends individuals off to dreamland sooner than having to learn an summary, an introduction, a strategy, outcomes, and a conclusion. 

You don’t should be stiff and formal. Good internet copy is informal. Write as when you’re speaking to a good friend. 

Don’t be afraid to disappoint your English instructor, for even grammar guidelines can generally be bent—identical to how it’s in actual life. 

9. Make your posts simple to learn

Let’s be actual. Nobody is clamoring to learn your article. They’d quite be on Netflix.

Subsequently, it’s your job as a blogger to get them to start out studying. As well-known copywriter Bond Halbert mentioned, “Good writing creates easy studying.”

Right here’s how one can rework your person’s studying expertise:

  • Use brief paragraphs – Large chunks of textual content daunt readers, however brief ones invite them in. Use Hemingway to repair this.
  • Break up lengthy sentences – Lengthy sentences are onerous to comply with. Break them up by discovering situations the place you used phrases like “and,” “as a result of,” and “that.”
  • Insert multimedia – Movies, photos, GIFs, and so on., might help illustrate your factors with out including extra phrases.
  • Use formatting – Daring, italics, quotes, and lists break up chunks of copy and add additional emphasis.
  • Learn your copy out loud – This pinpoints areas the place your content material doesn’t move easily. 
Messy vs. neat content

10. Craft eye-catching headlines with the ABC method

On common, 5 occasions as many individuals learn the headline as learn the physique copy.

David Ogilvy

Individuals will resolve whether or not to learn your content material based mostly in your headline. This makes the headline essentially the most essential half. 

Use the ABC method to craft compelling headlines that reel readers in:

  • A – Adjective
  • B – Profit
  • C – Confidence booster

Right here’s the way it works in the actual world:

Example of compelling headline

11. Hook your readers with a PAS intro

Your headline has achieved its job. The reader has arrived at your put up. Now, it’s the introduction’s time to shine—it has to hook them in and get them to truly learn the put up. 

How do you do this? Think about using the PAS method: 

PAS formula

Right here’s an instance on use it:

PAS formula in action

12. Attain out to individuals you point out

As you’re creating your content material, it’s inevitable that you simply’ll point out somebody or hyperlink to one among their content material items. It is best to attain out and allow them to know after you’ve revealed it.

Twitter DM conversation

Most of them can be delighted to listen to they’ve been featured. They could even share it on social media or hyperlink to it. 

No matter whether or not they do, what’s extra essential is that you simply begin constructing a relationship with them. That is the way you create a community of like-minded associates within the trade. 

To do that, simply undergo your weblog put up and make an observation everytime you hyperlink elsewhere. Then, discover their emails (or their social media accounts) and attain out to allow them to know.

In the event you’re constructing your following on third-party platforms like Twitter or YouTube, don’t be shocked in the event that they out of the blue ban you, delete your account, or restrict your attain. 

They’ve their very own insurance policies, and management is out of your palms. 

One of the simplest ways to fight that is to construct an e-mail listing. For so long as your followers are subscribed to you, you may talk with them anytime.

Constructing an e-mail listing requires two elements: visitors and one thing of worth. 

Following the running a blog suggestions on this put up will get you the visitors. This implies what you want is one thing of worth to steer your readers to affix your listing. At Ahrefs, we preserve it easy by providing to ship extra of the content material they beloved to their inbox.

Ahrefs' subscribe box

However the world’s your oyster. You may provide a free book, the PDF model of the put up, an e-mail course, no matter. All you want is a little bit of creativity.

14. Get suggestions in your content material

In the event you’re writing alone, it’s simple to make errors and miss issues. So it’s value getting a second pair of eyes in your content material earlier than you hit “publish.” 

We do that on a regular basis. We take turns to learn one another’s content material and provide suggestions. We determine areas that may be added or eliminated, factors that may be clarified, and sentences that may be worded higher. 

We’ve even mirrored that in every of our weblog posts.

Ahrefs blog's author box

Most weblog posts comply with a standard construction. For instance, we use this template for listicles:

Listicle template

It’s the very same template we’re utilizing for this put up too. Did you see it? 

Utilizing templates saves you time and retains your content material high quality constant. So that you don’t must reinvent the wheel on this entrance. Your readers received’t thoughts at all. 

Beneficial studying: 4 Easy Weblog Put up Templates (And When to Use Them) 

16. Promote your content material by repurposing it

In all, 4.4 million new weblog posts are revealed every single day throughout all platforms. So don’t count on individuals to “magically” discover your content material. It’s a must to market it and allow them to know. 

A technique to do that is to repurpose your revealed content material into totally different codecs. For instance, you may flip content material items into movies, which was what we did for the sooner model of this put up. 

You can too flip them into Twitter threads:

Or Reddit posts, Quora solutions, IG tales, LinkedIn posts—you’re solely restricted by your creativity. 

Beneficial studying: 13 Content Promotion Ways to Get Extra Eyeballs on Your Content 

17. Refresh older content material

As you progress alongside your running a blog journey, your ideas, opinions, information, and even writing model will enhance. You’ll be doing all your viewers a disservice if you don’t replace your older content material to mirror your newfound information and concepts. 

Plus, refreshing your content material has an search engine optimisation profit too. We’ve seen many occasions that an replace or rewrite improves our rankings and will get us extra search visitors. 

For instance, we lately up to date our put up on free search engine optimisation instruments, and natural visitors spiked:

Spike in organic traffic after an update

How have you learnt which content material to refresh? The only method is to put in our free WordPress search engine optimisation plugin and run a content material audit. 

When you’ve recognized the posts, then it’s a matter of determining what that you must replace. You are able to do this by analyzing the top-ranking pages to see what they’re doing higher than you.

Generally, it’s as a result of sure sections are outdated. Generally, it’s since you didn’t embody sure subsections or cowl sure subtopics. And infrequently, you bought the entire thing unsuitable and must do a full rewrite (fret not, we do that typically too!). 

Beneficial studying: Republishing Content: Learn how to Replace Outdated Weblog Posts for search engine optimisation 

18. Learn a minimum of half-hour a day

Listed here are two quotes from the bestselling writer, Morgan Housel:

  1. Most good writing is a byproduct of excellent studying. You’ll by no means meet an excellent author who doesn’t spend most of their time studying.”
  2. Good concepts are simple to write down, unhealthy concepts are onerous. Problem is a top quality sign, and author’s block normally signifies extra about your concepts than your writing.”

In the event you’re caught in your writing or can’t appear to create one thing distinctive, it means you’re not exposing your self to new concepts. 

Studying is a treatment to that. 

I like to recommend constructing a behavior of studying a minimum of half-hour a day. As for what books to learn, you may at all times look towards the thought leaders in your trade and see what they’re recommending. 

19. Maintain a commonplace ebook

In accordance with Ryan Vacation, a commonplace ebook is:

A central useful resource or depository for concepts, quotes, anecdotes, observations and knowledge you come throughout throughout your life and didactic pursuits. The aim of the ebook is to report and manage these gems for later use in your life, in your enterprise, in your writing, talking or no matter it’s that you simply do.

As you’re studying and consuming, you want a spot to retailer your notes so you may entry and remind your self of what you’ve already learn. 

Creating one is easy. For me, I retailer all my notes on Notion:

An example of a commonplace book on Notion

As I’m studying a ebook, I make tons of highlights. After I’m achieved, I switch them to a brand new web page within the applicable class.

If I would like one thing, I can simply navigate to any class or seek for the issues I’m on the lookout for.

20. Create a “Do 100” undertaking

David Bayles and Ted Orland write in “Artwork & Worry”:

[A] ceramics instructor introduced on opening day that he was dividing the category into two teams. All these on the left aspect of the studio, he mentioned, could be graded solely on the amount of labor they produced, all these on the proper solely on its high quality. His process was easy: on the ultimate day of sophistication, he would herald his toilet scales and weigh the work of the “amount” group: fifty kilos of pots rated an “A”, forty kilos a “B”, and so forth. These being graded on “high quality”, nonetheless, wanted to provide just one pot — albeit an ideal one — to get an “A”. Nicely, got here grading time and a curious truth emerged: the works of the best high quality have been all produced by the group being graded for amount. It appears that evidently whereas the “amount” group was busily churning out piles of labor – and studying from their errors — the “high quality” group had sat theorizing about perfection, and ultimately had little extra to point out for his or her efforts than grandiose theories and a pile of lifeless clay.

Amount results in high quality. The extra you create, the higher you grow to be. 

The truth is, my greatest bounce in enchancment got here once I dedicated to sending 5 emails per week to my breakdance weblog subscribers. I finally wrote over 100 emails.

Daily emails sent to a breakdance blog's subscribers

So if you wish to grow to be a greater blogger, I like to recommend making a “Do 100” undertaking. Principally, this can be a undertaking the place you do one thing 100 occasions. On this case, you have to be aiming to write 100 weblog posts

This may preserve you accountable and drive you to “apply.”

Ultimate ideas

Running a blog is tough work. However the excellent news is that you simply’re not alone. 

Loads of bloggers have gone by means of the ups and downs. With that hard-won expertise, they’ve charted the trail for you.

All that’s left so that you can do is to implement these running a blog suggestions and get to work. 

Any questions? Let me know on Twitter