I’ve critical dedication points with regards to podcasts (and books and TV collection, for that matter).
That’s as a result of I’m a agency believer in being fussy about what I give my time to. And having tuned in to varied search engine optimisation podcasts up to now month, I need to say 15 of them gained my fancy.
From broader discussions on search engine optimisation to extra technical deep-dives, there’s one thing for each sort of marketer. So hear intently, and don’t neglect to vote to your favourite.
Loading …1. The Authority Hacker Podcast
Hosts: Gael Breton, Mark Webster
Matters: search engine optimisation, advertising, content material advertising
Frequency: Each two weeks
Web site: Authority Hacker
Hear on: Spotify, Soundcloud, Apple Podcasts, Stitcher
This well-loved podcast is equal components informal and informative. Gael Breton and Mark Webster make a convivial pair, and it’s simple to maintain listening because the hosts focus on all issues search engine optimisation in between witty banter.
Having produced over 250 episodes now, their means to maintain the content material recent impresses us. Other than masking Google updates, Gael and Mark deal with search engine optimisation questions and share their experiences working authority web sites and blogs—together with how they constructed and offered considered one of their web sites for a six-figure sum.
Right here’s one other episode we discovered attention-grabbing, that includes search engine optimisation and content material advertising advisor Stacey MacNaught.
2. Search Off the File
Host: Google’s Search Relations staff
Matters: search engine optimisation, tech search engine optimisation
Frequency: Weekly
Web site: Search Off the File, Twitter
Hear on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the File
Curious in regards to the inside workings of Google Search? Search Off the File takes you behind the scenes, with episodes centering on launches, Google Search Console function prioritizations, and tasks that Google Search groups are engaged on.
The present’s splendid for anybody who’s interested in life as a Googler too: The hosts often share what it’s like working for the tech main.
Informative because the podcast could also be, the episodes border on technical territory—spanning JavaScript, robots.txt, and Core Net Vitals. To additional your studying, transcripts are shared on the official web site.
3. Specialists On The Wire
Host: Dan Shure
Matters: search engine optimisation, digital advertising
Frequency: Month-to-month
Web site: Specialists On The Wire
Hear on: Apple Podcasts, Stitcher
Dan Shure is aware of tips on how to make a very good present. Earlier than founding boutique company Evolving search engine optimisation in 2010, he produced TV reveals and was a performing musician.
Naturally, he doesn’t disappoint because the host of Specialists On The Wire. The month-to-month podcast options business practitioners who focus on the instruments, techniques, and other people shaping the world of search advertising—from Backlinko founder Brian Dean to entrepreneur Everette Taylor.
Don’t anticipate common episodes, although. Dan revealed simply 4 episodes in 2021 and 7 episodes in 2020. Nonetheless, the podcast makes for pleasant listening and is right for SEOs of all expertise ranges.
4. The Recipe for search engine optimisation Success
Host: Kate Toon
Matters: search engine optimisation, social media, content material advertising
Frequency: Each two weeks
Web site: The Recipe for search engine optimisation Success
Hear on: Spotify, iTunes, Stitcher
Right here’s an search engine optimisation podcast with a distinction: Kate Toon labels every episode “beginner” or “techie” to be able to simply determine these most suited to your stage of data. As a number, she’s without delay chirpy and fascinating, qualities which make for simple listening.
Other than providing succinct tips about content material advertising and website-building, Kate invitations search engine optimisation consultants to share their suggestions and private experiences on her present. Previous visitors embody Rand Fishkin, Barry Schwartz, and Invoice Slawski—so that you’re assured to be taught one thing new each time.
5. The Unknown Secrets and techniques of Web Advertising
Hosts: Chris Burres, Matt Bertram
Matters: search engine optimisation, PPC, social media, content material advertising, CRO
Frequency: Each two weeks
Web site: Finest search engine optimisation Podcast
Hear on: Spotify, Apple Podcasts, Soundcloud, Podomatic
Since its founding in 2009, The Unknown Secrets and techniques of Web Advertising has obtained greater than 3.6 million downloads. So suffice to say, the podcast has a powerful fanbase.
Hosts Chris Burres and Matt Bertram initially created the podcast to enrich their coaching programs on digital advertising company EWR Digital, which in addition they based. However after they realized high quality search engine optimisation podcasts have been few and much between, they sought to fill that hole.
The present at present has over 500 episodes, with new ones added round each two weeks through a livestream on YouTube and Fb.
We just like the breadth and depth of matters lined; suppose Google algorithm updates to discussions on enterprise search engine optimisation, native search engine optimisation, and branded and non-branded visitors. Company like Lemuel Park and Matthew Royse have weighed in too, guaranteeing every episode is saved recent with well-balanced views.
6. search engine optimisation 101 Podcast
Hosts: Ross Dunn, Scott Van Achte
Matters: search engine optimisation, paid search
Frequency: Each three weeks
Web site: search engine optimisation 101
Hear on: Spotify, Apple Podcasts, Soundcloud, Stitcher, iHeartRadio
Regardless of its title, we reckon search engine optimisation 101 Podcast is right for entrepreneurs of all ranges.
The matters lined are typically much less technical in nature—suppose key phrase analysis suggestions and Google core updates—however this present is right if you happen to’re trying to revisit the fundamentals or construct a greater basis.
Hosts Ross Dunn and John Carcutt beforehand led the podcast for over 11 years till John’s passing in 2021. Whereas John left massive sneakers to fill, Scott Van Achte—a senior search engine optimisation at Stepforth Net Advertising—is a wonderful co-host too.
Together with Ross’ give attention to small and medium companies, the pair convey distinctive views and a contact of humor to the desk.
Previous visitors embody Moz’s Dr. Pete Meyers and Loren Baker (who’s by the way co-host of The Search Engine Journal Present!).
The perfect bit is every episode averages simply half-hour, making it splendid listening to your subsequent commute or exercise.
7. Work in search engine optimisation
Host: Isaline Muelhauser
Matters: search engine optimisation, tech search engine optimisation
Frequency: Weekly
Web site: Work in search engine optimisation
Hear on: Spotify, Apple Podcasts
What are the very best methods to navigate a profession in search engine optimisation?
There isn’t a sound reply to that, and founder Isaline Muelhauser is aware of it. Her new weekly podcast hopes to fill this hole by bringing in visitors of numerous backgrounds to share how they’ve navigated the advertising house.
Isaline isn’t afraid to ask the powerful questions both—and has plans to cowl each foundational matters and bolder floor. These embody dealing with harassment and bullying, beginning an search engine optimisation profession on the age of 60, and what it’s wish to be an outreach specialist.
In case you’re curious to be taught extra about this newly launched present, tune in to the primary episode. There, Isaline discusses her motivations behind beginning the venture, how she wound up within the search engine optimisation house, and the challenges she has confronted.
The namesake podcast is a part of an even bigger venture: the Work in search engine optimisation job search platform.
8. TechSEO Podcast
Host: Keira Davidson
Matters: Tech search engine optimisation, hyperlink constructing
Frequency: Month-to-month
Web site: TechSEO Podcast
Hear on: Spotify, Apple Podcasts, Google Podcasts
This month-to-month podcast focuses strictly on technical search engine optimisation. Clearly, its goal isn’t to succeed in as large an viewers as doable. Fairly, it’s to assist advertising specialists deepen their experience.
The present’s helmed by Keira Davidson, who took over former hosts Dan Taylor and Adam Gent—and she or he’s an ideal conversationalist. I discovered myself listening with a eager ear as she mentioned every little thing from large-scale migrations to automated search engine optimisation testing.
Notable visitors who’ve graced the present embody Sören Bendig and Katherine Watier Ong. In all, the podcast’s sensible suggestions and insights are assured to present you some helpful takeaways.
9. Voices of Search
Host: Benjamin Shapiro
Matters: search engine optimisation, tech search engine optimisation, content material advertising
Frequency: Each different day
Web site: Voices of Search
Hear on: Spotify, Apple Podcasts, Google Podcasts
Searching for succinct search engine optimisation suggestions however brief on time to trawl the online? Other than turning to Twitter, an alternate lies in Voices of Search.
This podcast focuses on search engine optimisation and content material advertising, with near-daily episodes spanning 10 to twenty minutes. Given the low dedication required per sitting, it’s far simpler to hear attentively as host Benjamin Shapiro tackles all of the helpful stuff, such as:
- Optimizing how-to content material.
- Figuring out the very best content material codecs to your viewers.
- Cellular search engine optimisation modifications.
- How social media impacts search engine optimisation.
I like how clear-cut the conversations are. Notable visitors embody Dmitry Dragilev, founding father of JustReachOut.io, and Invoice King, founder and host of GTO Podcast (a present for progress entrepreneurs).
10. search engine optimisation Podcast
Host: Timothy Carter
Matters: search engine optimisation, tech search engine optimisation, hyperlink constructing, PPC, social media advertising
Frequency: Day by day (weekdays solely)
Web site: search engine optimisation.co
Hear on: Spotify, Google Podcasts
What does it take to outrank your competitors? That’s one thing host Timothy Carter makes an attempt to deal with in search engine optimisation Podcast, which has bite-sized episodes that by no means exceed eight minutes every. This makes his factors without delay informative and digestible.
The perfect bit is there are day by day episodes (apart from weekends), providing you with one thing to frequently look ahead to.
Whereas there isn’t any banter, given this can be a one-man present, I reckon each entry-level entrepreneurs and skilled SEOs will profit from tuning in. The podcast is well some of the well-paced reveals I’ve come throughout, with helpful suggestions which might be usually cut up into two-part episodes.
These embody the newbie’s information to Google Search Console, the distinction between internet design and internet improvement, and tips on how to keep away from dangerous content material and poor running a blog habits.
Timothy brings with him over 20 years of web advertising expertise and produces the present beneath content material advertising company search engine optimisation.co.
11. search engine optimisation for the Remainder of Us
Host: Brendan Hufford
Matters: search engine optimisation, tech search engine optimisation, content material advertising
Frequency: Rare
Web site: search engine optimisation for the Remainder of Us
Hear on: Spotify, Google Podcasts, Apple Podcasts
This present isn’t about search engine optimisation—probably not, anyway. Fairly, the podcast goals to discover how entrepreneurs can develop their services utilizing search engine optimisation, with the purpose of reaching monetary freedom.
That’s in accordance with founder and host Brendan Hufford, who’s candid and beneficiant in speaking about his experiences within the advertising house. He’s additionally an entertaining podcaster and retains issues light-hearted and informal with visitor audio system.
A few of my favorites embody:
The present makes for nice listening, however episodes aren’t launched on a set schedule. Whereas we wait in keen anticipation, go forward and stream the present content material. There’s a lot to be discovered—and also you’ll have an entertaining time when you’re at it.
12. The Search Engine Journal Present
Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Matters: search engine optimisation, paid search, social media, entrepreneurship, content material advertising
Frequency: Each two weeks
Web site: The Search Engine Journal Present
Hear on: Spotify, Apple Podcasts
Previously often called Advertising Nerds—and, later, Search Engine Nerds—this twice-monthly present has developed since its launch in 2014 to change into a go-to for search engine optimisation professionals. And for good motive too, given the caliber of visitors who’ve graced the podcast. These embody Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc. Canada’s Matt McGowen.
Along with roping in search engine optimisation consultants to debate trending matters, reminiscent of futureproofing your search engine optimisation practices, the hosts run occasional giveaways and contests.
We reckon this present is greatest suited to seasoned SEOs. The conversations can get slightly technical, as within the case of this episode on enterprise website crawl administration.
13. Crawling Mondays
Host: Aleyda Solis
Matters: search engine optimisation, tech search engine optimisation, hyperlink constructing
Frequency: Month-to-month
Web site: AleydaSolis.com
Hear on: Spotify, Google Podcasts, Apple Podcasts, Anchor
This month-to-month YouTube-to-podcast present is hosted by Aleyda Solis, whose sturdy following on Twitter speaks of her expertise.
Other than being the founding father of digital advertising consultancy Orainti and distant work platform Remoters, Aleyda dedicates her time to creating Crawling Mondays a podcast price your whereas.
Episodes function a mixture of search engine optimisation evaluations, interviews, and associated information—together with how-to tips about constructing a successful search engine optimisation technique, doing native search engine optimisation, and venture administration for businesses.
I significantly like the standard of visitors who’ve come on the present, together with Lisa Paasche, Areej AbuAli, and Marie Haynes. Right here’s one that includes our very personal Patrick Stox:
14. WTSPodcast
Hosts: Sarah McDowell, Areej AbuAli
Matters: search engine optimisation, tech search engine optimisation
Frequency: Weekly
Web site: Girls in Tech search engine optimisation
Hear on: Spotify
Talking of Areej, what can’t she do? The WTSPodcast is an extension of the founder’s networking platform, Girls in Tech search engine optimisation, which includes a rising advertising group for girls within the technical search engine optimisation subject.
Within the WTSPodcast, Areej and marketer Sarah McDowell take turns internet hosting episodes and tackling all method of matters, together with:
By bringing in insights from ladies entrepreneurs of all backgrounds, the conversations are simple sufficient for nearly anybody to comply with—even non-SEOs.
15. Webcology
Hosts: Jim Hedger, Dave Davies
Matters: search engine optimisation, digital advertising
Frequency: Weekly
Web site: Webcology
Hear on: Spotify, iTunes, Stitcher
Right here’s one other weekly podcast by WMR.FM to your consideration. In contrast to the search engine optimisation 101 Podcast, this present examines the broader digital advertising ecosystem and the way site owners and entrepreneurs can get higher at what they do.
Jim Hedger and Dave Davies have nice camaraderie—they have been working the present for greater than a decade, in any case. Although, their energetic conversations can get slightly technical and could also be more durable for fledgling entrepreneurs to comply with.
As an example, latest episodes focus on what it takes to rank in Google Uncover, Google core updates, mobile-first indexing, and Google Data Panel administration.
We additionally just like the discussions with business consultants on every little thing from cellular advertising consolidation to model SERP optimization.
Remaining ideas
Even when podcasts have by no means been your factor, we assure those on this checklist are worthy of your time and a spotlight.
You’ll additionally decide up heaps of helpful suggestions, so preserve a pocket book (or your telephone) helpful whereas listening. And bear in mind: It’s good to be choosy. Learn the episode synopsis, hear selectively, and save your favorites to be able to simply return to them.
Did I miss any out? Share your ideas with me on Twitter.