15 Most In style Digital Merchandise You Can Promote On-line in 2023

  • March 3, 2023
  • elkenz
  • 15 min read

Are you in search of widespread digital product concepts to promote on-line?

In right this moment’s creator financial system, there are a lot of alternatives to make cash on-line. You’ll be able to promote objects like music information, movies, weblog posts, eBooks, software program, apps, podcasts, premium content material, and extra.

On this article, we are going to share the preferred digital merchandise that you may promote on-line.

Most popular digital products you can sell online

What are Digital Merchandise?

A digital product is basically something that you may purchase, obtain, and use on a tool equivalent to a pc or cell phone. For instance, ebooks, software program, movies, music, on-line programs, and extra will be digital merchandise that you may buy at a web based retailer.

They’re delivered to you electronically, often by way of a direct obtain in your consumer dashboard or in an e-mail with a obtain hyperlink inside. Usually, you may simply entry them anytime or wherever.

Why Promote Digital Merchandise On-line?

Digital merchandise have loads of benefits in comparison with promoting bodily merchandise.

First, you don’t have to fret about holding stock and assembly provide or demand necessities. When you create a digital product, you may promote it repeatedly.

This additionally relieves you of any storage points. Some bodily merchandise must be stored at a warehouse and will require particular storage situations like refrigeration, which will be expensive. However, you don’t have to fret about storing your digital merchandise.

In addition to that, you get to generate a passive earnings stream with digital items and simply develop your gross sales. In addition they assist attain a wider viewers throughout the globe, as individuals from around the globe should purchase your digital merchandise.

That stated, let’s take a look at a few of the hottest digital merchandise you may promote on-line right this moment.

1. eBooks

Sell ebooks online

eBooks are an excellent digital product to have, and you’ll write about any subject you want. The perfect half, when you’ve created an e book, you may merely promote it and earn passive earnings.

Now, you probably have a WordPress weblog or write articles usually on another platform, then you may repurpose the content material on your e book.

For example, your hottest guides would have already got sufficient content material to be transformed into an e book. Or you may mix a number of weblog posts into an e book a few specific subject.

When you’re performed with the writing half, you may then add the e book to your WordPress web site so individuals can obtain it.

You’ll be able to comply with our information on the right way to create and promote ebooks in WordPress from begin to end.

2. On-line Programs

Online course digital product

The subsequent hottest digital product you may promote is on-line programs. Individuals are all the time trying to enhance their skillset and be taught new issues.

You should use this chance to share your experience and educate different individuals by way of a digital classroom. For instance, in case you’re a health teacher, then you may create a web based course and educate individuals completely different workout routines.

The perfect half, you want little or no funding and no technical data to create on-line programs.

There are lots of instruments available in the market that may enable you get began very quickly. All you want is a site title on your web site, WordPress web site internet hosting, and a studying administration system (LMS) plugin.

LMS software program like MemberPress or Thrive Apprentice makes it tremendous simple to create interactive programs with out enhancing code. Plus, you may handle college students and course materials, supply quizzes, and extra.

You’ll be able to be taught extra by following our information on the right way to create and promote on-line programs in WordPress.

3. Premium Memberships

Create a membership site

Identical to ebooks and on-line programs, a membership web site is one other easy method of getting cash on-line. You’ll be able to promote premium memberships with entry to unique content material and neighborhood options.

For instance, you may lock particular guides, cheat sheets, interviews, movies, podcasts, newsletters, and different content material behind premium memberships.

However, you may supply unique entry to completely different communities, like a discussion board, Slack channel, or Fb group, by way of a membership web site.

What’s nice about memberships is that you just don’t must depend on promoting income. You’ll be able to permit your web site guests to assist your web site and generate steady earnings.

There are lots of membership plugins and instruments you need to use to get began. For example, MemberPress permits you to prohibit entry to content material, combine completely different cost companies, create limitless membership ranges, permit drip content material, and extra.

To start out promoting memberships, you may see our step-by-step information on making a WordPress membership web site.

4. Tutorials and Guides

Tutorial and guides

You can too promote particular person guides and tutorials as digital merchandise. This can be a nice technique to earn more cash you probably have lengthy articles or a number of weblog posts on a selected subject.

Merely flip your guides right into a downloadable file like a PDF doc. You’ll be able to then cost a price to guests who’re prepared to buy your content material.

For instance, let’s say you may have an in depth information on e-mail advertising and marketing. You’ll be able to flip that information right into a PDF file and promote it as a digital product.

There are lots of WordPress eCommerce platforms you need to use to promote digital merchandise. We advocate utilizing Straightforward Digital Downloads as a result of it’s newbie pleasant, affords a procuring cart, simply integrates with cost gateways, and extra.

You’ll be able to be taught extra by going by way of our information on the right way to promote digital downloads on WordPress.

5. Spreadsheets

Spreadsheets and cheatsheet

Spreadsheets are one other kind of digital product you may promote in your web site and generate income. You’ll be able to create all sorts of helpful spreadsheets on your viewers.

For instance, let’s say you may have experience in search engine marketing (search engine optimization). You’ll be able to create a technical search engine optimization guidelines for rookies and supply that as a paid spreadsheet. Equally, you may create checklists, templates, calculators, lists, and different sorts of spreadsheets.

The perfect half is that you just don’t want any funding to create a spreadsheet. Plus, it helps supply evergreen content material that may you employ to generate leads and a passive earnings stream.

You’ll be able to try our information on the right way to promote spreadsheets on-line for extra particulars.

6. WordPress Plugins

Create WordPress plugins

You can too create WordPress plugins and promote them as digital merchandise.

WordPress is open-source software program, and it powers over 43% of the web site on the web. There are over 60,000 WordPress plugins that embody free and paid choices. This reveals that there’s a big potential to create a plugin that generates income.

Often, you want fundamental coding data like PHP, CSS, HTML, and JavaScript to write down a plugin. For extra particulars, you may see our step-by-step information on the right way to create a WordPress plugin.

You can too rent a developer that can assist you create a plugin. There are lots of WordPress developer job web sites the place you may submit a gap and rent the fitting expertise for a selected challenge.

Should you’re prepared to tackle a DIY challenge, then it’s also possible to use a plugin referred to as Pluginception. It permits you to create a WordPress plugin from the WordPress dashboard. To be taught extra, please comply with our information on the right way to create a WordPress plugin utilizing a plugin.

7. Software program and Cellular Apps

Build an app and software

Identical to WordPress plugins, it’s also possible to create software program and cellular apps. There are lots of SaaS (software program as a service) merchandise that you may create for any area of interest. It may be productiveness software program, exercise apps, video games, and extra.

Often, SaaS merchandise have a recurring subscription. Because of this you’ll have to generate earnings on a month-to-month or annual foundation.

Since creating such software program and apps requires particular abilities, you would possibly want to rent builders. This course of will be costly since you’ll want funding for creating software program or buying an current one ($15,000 and upwards).

Instead, you may convert your WordPress web sites into cellular apps and monetize them. There are instruments and plugins that may flip your web site into an app. For instance, let’s say you may have a membership web site. Changing it into an app will enable you entice cellular customers and promote it as a digital product.

However, it’s also possible to be part of affiliate applications and earn a fee on every sale. You’ll be able to create a WordPress weblog to assessment completely different software program and apps and promote them as associates. Or you possibly can create a web based retailer utilizing associates.

For extra info, try our final information to online marketing for rookies.

8. Web site Themes

Website themes

Equally, you may make WordPress themes and promote them on-line. Themes are crucial for each WordPress consumer, and infrequently customers search for themes that supply particular options and customization choices.

There are lots of platforms the place you may promote web site themes. A few of these embody Enavto, Themeforest, CodeCanyon, and Artistic Market.

You can too record a free model of your theme on the WordPress.org theme listing. From right here, you may encourage customers to improve to a premium model to unlock extra options.

We advocate promoting the digital merchandise by yourself web sites as an alternative of a market like Envato as a result of they cost a big fee on each sale with out a lot profit.

You should use an eCommerce answer like Straightforward Digital Downloads to create your personal digital retailer.

9. Digital Artwork and Graphics

Digital art

Should you’re a graphic designer or an artist, then you may create a wide range of digital merchandise and promote them on-line.

For instance, you may create logos, design templates, unique digital art work, clip artwork, patterns, brushes, backgrounds, icons, fonts, shapes, and extra.

In addition to that, creating property for various picture enhancing software program like Adobe PhotoShop, Canva, Affinity Designer, and Affinity Picture may also enable you make cash on-line.

To get began, please comply with our information on the right way to promote digital artwork and graphics on-line.

10. Pictures


One other nice digital product you may promote on-line is pictures. Many individuals search for photographs that they’ll use for his or her WordPress web sites and blogs.

There are various kinds of images you may promote. A few of these embody inventory images, occasion footage, portraits, drone photographs, backgrounds, and extra.

Now, you may promote your photographs to completely different inventory picture websites, like Shutterstock, 500px, iStock Picture, Adobe Inventory, and extra. Every of those web sites has a cost construction the place they’ll share a share of direct gross sales or provide you with a royalty price.

However, you may create your personal pictures web site and promote your photographs there. This fashion, you don’t must share the earnings with one other third occasion and have extra management over your photographs.

That will help you get began, try some helpful WordPress plugins for images.

11. Movies

Create videos

Movies are the following digital merchandise on our record that you may promote on-line.

For instance, movies like drone footage, inventory movies, on-line coaching, product critiques, online game critiques, and gameplay footage are a few of the concepts you need to use to create a video-based digital product.

One of many best methods of monetizing your movies is by making a video membership web site. This fashion, you don’t must depend on advert income from different platforms and get recurring funds from customers who pay to entry your content material.

12. Recipes

Create recipes and cookbook

Are you a chef, a house prepare dinner, or a meals blogger? Should you do, then you may promote recipes as digital merchandise.

The meals {industry} is value trillions of {dollars} and could be very aggressive. Nevertheless, you will discover a distinct segment that your viewers likes and share recipes to earn cash.

For example, you can begin a meals weblog and supply premium recipes for subscribers. Or you possibly can mix a number of recipes into an e book and promote that as a digital product.

Plus, you may supply cooking programs and different premium content material by making a membership web site. We advocate MemberPress for this kind of web site, because it’s the very best plugin for that available on the market.

13. Podcasts


Podcasts are audio reveals that customers can subscribe to. They’re typically made up of audio information that listeners can obtain or stream to take heed to.

There are lots of subjects you may create a podcast on. For instance, in case your subject is music, then you may slender it all the way down to a selected style. Equally, in case you’re into sports activities, then you may create a podcast on soccer.

One other good way of promoting podcasts is by inviting {industry} consultants and serving it as a masterclass. You’ll be able to cost a premium or solely supply these podcasts to members to generate earnings.

Many podcasters depend on their communities supporting them, whether or not that’s by way of a service like Patreon or creating their very own membership web site.

For extra particulars, you may comply with our information on the right way to begin a podcast and make it profitable.

14. Skilled Companies and Teaching

Professional services

You can too promote your experience as a digital product and assist different companies.

For instance, in case you’re a copywriter, graphic designer, social media skilled, developer, health coach, authorized skilled, translator, search engine optimization skilled, supply technical assist by way of dwell chat, or any kind of marketing consultant, then you may supply your companies to others for a price.

Now, you may join completely different freelancing web sites like Upwork, or create your personal web site. From right here, merely market your experience on social media platforms and construct a following to get extra tasks and shoppers.

15. Analysis and Information

Research data

Do you conduct industry-wide surveys, polls, and analysis? If sure, then you may create digital merchandise and promote the analysis knowledge.

Many companies are in search of insights into their {industry}. They need to higher perceive their viewers and discover out what they like or don’t like.

You’ll be able to perform analysis on widespread subjects, collaborate with firms, or just run a survey to assemble knowledge. After that, you may create a report, add it to your web site, and promote it to customers.

In case you have a membership web site, then it’s also possible to supply analysis and knowledge to subscribers.

For examples, see a few of our analysis articles we provide free of charge right here at WPBeginner:

Bonus: Plugins and Instruments to Market Your Digital Merchandise

Now that you recognize a few of the hottest digital merchandise to promote on-line, you’ll additionally have to market them to your prospects.

Right here’s a listing of WordPress plugins and instruments that you need to use to advertise your product and enhance conversions:

  • OptinMonster – It’s the greatest lead technology and popup plugin for WordPress. You’ll be able to create completely different campaigns and use good concentrating on guidelines to advertise digital merchandise and enhance conversions.
  • WPForms – That is the very best WordPress kind plugin. You should use it to create an order kind, cost kind, and extra.
  • All in One search engine optimization (AIOSEO) – The plugin helps you optimize your web site for search engines like google. This fashion, you get to enhance search engine rankings, entice extra natural guests to your web site, and enhance gross sales of your digital merchandise.
  • MonsterInsights – It’s the greatest Google Analytics plugin for WordPress. Utilizing the plugin, you may observe your digital merchandise efficiency, which information get essentially the most downloads, uncover the preferred merchandise, and observe eCommerce income with out enhancing code.
  • PushEngage – This can be a push notification software program for WordPress and permits you to ship personalised internet notifications to prospects about new merchandise, promotions, gross sales, and many others.
  • WP Easy Pay – You’ll be able to accumulate on-line funds in your web site utilizing this plugin. The perfect half, you don’t must arrange a procuring cart to promote digital merchandise whereas utilizing WP Easy Pay.

We hope this text helped you discover the preferred digital merchandise to promote on-line. You may additionally need to see our information on low-cost and simple on-line enterprise concepts that make cash and the very best e-mail advertising and marketing instruments to advertise your digital merchandise.

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