11 Methods to Create Partaking Social Media Content material

  • December 30, 2022
  • elkenz
  • 11 min read

In the event you’re right here proper now, we’re guessing it’s for one in every of three causes. 

One, you’re operating low on time, vitality, or concepts for social media content material. Two, managing social media seems like a burden and also you need assistance making the method simpler. Or three, you’ve invested many efforts in creating content material however didn’t get the engagement you envisioned.

We all know piloting the social media airplane can generally really feel like bearing the burden of the world—particularly in the event you’re a small enterprise proprietor or an all-in-one digital marketer.

And it’s possible you’ll suppose you’re not a mighty globe-carrying titan, however we beg to vary.

You can create participating social media content material with out sacrificing your sanity, spending your complete advertising finances, or abandoning social media practices totally.

We hope these 11 ideas offer you extra confidence to interact your viewers, assist your model stand out, and make carrying the world a bit simpler.

1. Be a Storyteller

Folks thrive on tales, particularly tales that transfer them. 

It’s simple to inform a person how nice your model or product is. As an alternative, problem your self to indicate the product in motion. Create a relatable character who resonates together with your viewers, introduce their battle, and present readers how the character discovered an answer.

Storytelling may be included on all social media platforms, though some are totally different than others. Platforms like Fb or Instagram permit for extra prolonged storytelling, whereas Twitter has a stricter character restrict.

One implausible instance of social storytelling comes from Emmy winner Oneika Raymond. She is a world journey influencer and on-camera host who has traveled to 120 international locations.

On this publish, like many others, her tales as a Black feminine entrepreneur, mom, and world traveler encourage others to see a world outdoors their consolation zone.

This publish on Fb

Different moms and feminine entrepreneurs relate to Raymond’s story, whereas additionally promoting herself—her model—as a traveler. The photographs present what her life is like to assist create that real connection.

In a lot of her Fb and Instagram posts, she makes use of 4 components of storytelling.

Single Grain particulars these 5 factors, sustaining that storytelling is a message shared within the type of a narrative. What are they?

  • Select a relatable character
  • Current the most effective components first
  • Create a battle
  • Inform a narrative the viewers will take heed to
  • Craft an genuine story

Together with these 5 components could be a nice begin in reaching your target market in several methods. 

Briefly, make your content material extra significant with tales. This might entail speaking about what staff get pleasure from most about their job, what the enterprise’s mission is, or how the enterprise was created.

2. Make It Related

Prospects like to learn content material that’s related to them, whether or not it’s humorous, unhappy, angering, or real looking.

Folks get pleasure from memes as a result of they draw consideration to issues that frustrate them, make them snigger, or make them grateful to be alive. This LinkedIn publish from Semrush is a good instance.

Most of us can relate to this meme as a result of we both watched the 2022 Oscars or heard about it on social media, making its timeliness related to customers.

Mannequin after this LinkedIn publish by creating participating and related content material:

  • Communicate to a buyer’s ache factors
  • Comply with present traits (nationwide holidays, superstar information, and many others.)
  • Attraction to feelings (disappointment, frustration, pleasure, concern, and many others.)
  • Share a private expertise or problem

Briefly, use relatable moments in visually inventive methods to attach together with your viewers. 

It’s also possible to create extra related content material by viewing probably the most participating posts out of your rivals. From there, mannequin after these high-performing posts and incorporate related ones into your individual technique. This could simply be finished utilizing the Semrush Social Media Tracker.

3. Make the most of Person-Generated Content material (UGC)

Apple’s Instagram Put up of a Pink Flower for Shot on an iPhone Problem.

While you’re struggling to create content material otherwise you’re simply out of time, let your prospects generate it for you. Create a social media problem or contest to domesticate user-generated content material (UGC).

Apple’s Shot on an iPhone marketing campaign challenged prospects with an iPhone 13 or iPhone 13 Max to shoot images utilizing the macro operate then publish them on Instagram utilizing the hashtags #shotonaniPhone or #iPhonemacrochallenge. 

After the competition ran for practically a month, a workforce of Apple employees and skilled photographers selected the most effective content material and shared it on their platforms. The problem already generated practically 60,000 posts for Apple. Prospects are nonetheless sharing their images, though the competition is over.

To create your individual UGC, you could possibly begin with a contest just like Apple’s, or you possibly can ask prospects to get extra inventive. Ask them to ship movies unboxing the product, interact them in a design remix problem that spotlights the product, or have them take images of them utilizing the product.

4. Use Worker-Generated Content material (EGC)

In the event you’re operating low on social media content material concepts and wish one thing recent and new, have your staff add their views to the combo. 

Worker-generated content material (EGC) can enhance model belief for purchasers, present a recent perspective, and assist lighten the social media supervisor’s load.

Implement EGC by:

  • Utilizing employee-led social media takeovers
  • Permitting them to share their work-life expertise
  • Asking them to offer every week’s value of posts for every quarter
  • Letting them create movies educating prospects on the services or products you’re promoting

Beneath is a good instance of employee-generated content material:

On a last notice, don’t pressure your staff to take part in your social media technique. You might not get the most effective end result. As an alternative, encourage passionate staff who’re comfy with social media content material creation to take part.

5. Share Buyer Testimonials

Small companies try for excellent evaluations as a result of evaluations put them on the forefront of on-line search. Evaluations and testimonials can influence the model’s repute and assist an organization construct belief with potential prospects.

The truth is, 67% of shoppers make their shopping for choices primarily based on a evaluation or testimonial. Due to this fact, sharing constructive testimonials on social media is a good tactic.

Present them off with lovely graphics or quick movies. This video from Omada Well being is a good instance.

Youtube video thumbnail

6. Share Content material From Different Manufacturers

Not all social media content material needs to be created by you alone. One efficient social media tactic is to share articles or posts from different manufacturers. So long as they relate to your trade and aren’t coming from rivals, articles from different manufacturers may be helpful to your viewers.

It additionally offers your viewers a little bit of a break out of your model in order that they don’t develop into fatigued together with your content material.

Scour the web or use RSS feeds (see tip 8) for excellent articles, then simply share them utilizing the Semrush Social Media Poster.


With one click on, the Semrush Social Media Poster permits you to immediately share on-line content material to your social media platforms or schedule it for an additional time.

7. Provide a Backstage Move to Prospects

Seeing how issues or folks work behind the scenes may be intriguing to some followers.

In the event you’re pleased with how effectively you pack an order, the way you foster a great work tradition, or the way you brainstorm concepts, use that to your benefit.

You will have seen this pattern on TikTok just lately. For instance, small enterprise house owners document themselves packing an order or displaying how they create a resin espresso tumbler. 

This TikTok video from Pearlury is a good instance.

Watch this video on TikTok

Movies like this are each satisfying to observe and a inventive solution to share social media content material.

Semrush Social Media Content material Concepts RSS Feed Instrument

An RSS feed is an information file that reveals updates from a web site in listicle type. As the web site provides a publish or article to their web site, the RSS feed is up to date.

Throughout the Semrush Social Media Poster, you possibly can collect content material concepts by including RSS feeds out of your favourite blogs or sources. This component of the device may be useful in a crunch and in scheduling out social media content material.

You may add as much as 5 totally different RSS feeds from different web sites to assist generate nice social media content material concepts.

In the event you discover a content material concept that fits your matter for the day or the week, simply click on the button to “schedule” the publish, and you’ve got content material for that day.

9. Create Lovely Graphics

Screenshot of PicMonkey Design Platform

We’re visible creatures. The mind processes photographs and movies 60,000 instances quicker than textual content can. 

So, when planning your social media content material, change it up with some lovely branded graphics.

You don’t should be a designer to make graphics that talk to your viewers. Net-based platforms like PicMonkey make it attainable and simple. 

PicMonkey gives you quite a lot of templates that will help you create posts for Instagram, Fb, Twitter, LinkedIn, and Pinterest.

All it’s a must to do is select a template and begin creating.

Too many hashtags or hashtags that aren’t related can lower the chance of engagement and interrupt social media content material technique.

Hashtags are supposed that will help you attain folks throughout social media. However in the event you’re utilizing hashtags that individuals don’t observe or hashtags that don’t relate to your content material, you is probably not reaching the widest viewers attainable.

Listed here are some useful tips about utilizing hashtags:

  • Do your analysis
  • Goal hashtags with each excessive and low competitors
  • Hold them easy and never too wordy
  • Be sure that hashtags are spelled accurately
  • Use trending hashtags when you possibly can
  • Don’t use too many hashtags—this will depend on the platform, however much less is often extra
  • Use your branded hashtags

Researching the appropriate hashtags is vital to your social media technique. Seize a spreadsheet that will help you set up the hashtags that greatest fit your model.

11. Repurpose Current Content material

Sharing the identical weblog posts time and again in your social media accounts will bore your followers. 

Now that you’ve a wealth of social media content material concepts at your disposal, attempt these simple methods to repurpose your content material for social media sharing:

  • Take quotes out of your blogs and make them into graphics
  • Document podcasts or audio clips of your weblog posts
  • Make quick text-based movies about weblog posts

For instance, E! On-line does an excellent job of utilizing a quote from an article on Instagram. 

For a narrative in regards to the Bridgerton Sequence, E! On-line used an image and a quote from actor, Jonathan Bailey, that directs the person to the hyperlink within the bio the place they will learn the complete article.


Don’t overlook, creating graphics like this one may be simply finished utilizing PicMonkey.

Empower Your Social Media Content material Technique with Semrush

Social media content material creation doesn’t should be costly or time-consuming. These concepts will help you modify the way in which you create, distribute, and analyze your content material.

When used accurately and in unison, you’ll have extra time for different areas of your enterprise or advertising. While you obtain outcomes, you get engagement. While you get engagement, the variety of leads will increase in addition to buyer retention and loyalty.

It additionally helps to have each device out there to make creation and distribution that a lot simpler. 

Fortunately, Semrush has a Social Media Toolkit bundled with all the pieces it’s essential carry your social media content material concepts to life.

And for our last recommendation—having fun with the method of social media content material creation may be empowering. And when the method feels simpler, that enthusiasm shines by. 

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