10 search engine marketing Strategies for Extra Visitors

  • December 31, 2022
  • elkenz
  • 10 min read

Getting extra site visitors to your web site from natural search may be accomplished in three methods.

You’ll be able to both:

  1. Rank increased for present key phrases
  2. Rank for extra key phrases
  3. Get extra clicks

The search engine marketing methods beneath all assist you to do a number of of these issues.

1. Study out of your rivals

Competitors makes life more durable, however your rivals can be a supply of subject concepts.

To search out your rivals’ most trafficked pages, you should utilize the High pages report in Ahrefs’ Website Explorer. 

For instance, if we plug a competitor of ours into the software, we see its information to Magento search engine marketing will get a good quantity of search site visitors.

Top pages report results, via Ahrefs' Site Explorer

We haven’t but coated this subject ourselves, however it seems prefer it could possibly be value doing so.

You may also use the Content material Hole report in Website Explorer to seek out key phrases your rivals rank for that you simply don’t. 

Right here’s the method:

  1. Enter your area into Website Explorer
  2. Go to the Content material Hole report
  3. Enter a handful of rivals
Content Gap report, via Ahrefs' Site Explorer

For instance, SEJ, SEL, and Moz all rank within the prime 10 for “web optimization content material methods,” however we don’t as a result of we haven’t coated this subject. So it’s in all probability value including to our content material calendar. 

Content Gap report results showing data on "seo content strategies"

2. Prioritize low-difficulty subjects

It’s value prioritizing low-difficulty subjects in case your website is new since you’ll in all probability battle to rank for aggressive subjects out the gate. 

You’ll find these with a key phrase analysis software like Ahrefs’ Key phrases Explorer. Simply seek for key phrase concepts then filter for these with low Key phrase Issue (KD) scores.

Matching terms report results, via Ahrefs' Keywords Explorer

Outdated content material wants updating periodically as a result of rankings don’t final endlessly, particularly if you happen to’re concentrating on time-sensitive subjects.

For instance, right here’s the estimated natural site visitors to our listing of prime Google searches over time:

Line graph showing organic traffic dips and spikes of an Ahrefs article

Every dip occurred when the content material misplaced its freshness. Searchers wished an up-to-date listing of the highest Google searches, however ours was outdated. That’s why rankings tanked. 

Every spike occurred once we up to date the content material.

You’ll find pages in your website that could be due for a refresh in Website Explorer. Simply plug in your website, go to the High pages report, set the comparability mode to “Earlier 12 months,” kind the report by site visitors change from low to excessive, and search for subjects the place freshness often is the problem.

Top pages report results, via Ahrefs' Site Explorer

In the event you’re a WordPress person, yow will discover pages that not carry out effectively by operating a free content material audit utilizing the Ahrefs search engine marketing plugin.

List of no longer well-performing pages, via Ahrefs' SEO plugin

Our examine discovered that if a web page ranks #1 for a key phrase, it ranks for nearly 1,000 extra key phrases within the prime 10 on common.

Many of those key phrases can be other ways of looking out for a similar factor. However some will probably symbolize subtopics you’ve coated in your content material.

For instance, our information to submitting your web site to Google ranks within the prime 10 for “submit url to google.”

Organic keywords report result, via Ahrefs' Site Explorer

That occurs as a result of we’ve coated this subtopic within the submit.

Table of contents of an Ahrefs article

Nevertheless, we have now loads of posts that nearly definitely miss essential subtopics. If we are able to discover these and fill the gaps, our web page can probably rank for associated key phrases and get extra site visitors.

Right here’s a easy technique to discover content material gaps:

  1. Enter one among your web page’s URLs into Website Explorer
  2. Go to the Content material Hole report
  3. Paste in a number of top-ranking URLs in your predominant key phrase
  4. Sift by the key phrases for content material gaps

For instance, HubSpot and Neil Patel rank within the prime 10 for “what are visitor posts,” however we don’t. 

Content Gap report results, via Ahrefs' Site Explorer

This occurs as a result of we didn’t cowl that subtopic in our visitor posting information, whereas they did.

Not solely may overlaying the subject in additional depth assist us rank for extra long-tail key phrases, however it may additionally serve the person higher with info they may need.

Content material hubs are interlinked collections of content material a few subject.

For instance, our newbie’s information to search engine marketing is a content material hub. It has a pillar web page about search engine marketing that hyperlinks to and from subpages about how engines like google work, search engine marketing fundamentals, key phrase analysis, and many others.

Pillar page of our beginner's guide to SEO

The primary good thing about content material hubs is that hyperlink fairness flows to and from all of the pages within the hub by way of inner hyperlinks. In different phrases, if one among your subpages will get plenty of backlinks, all of them get stronger and doubtlessly rank increased.

If you have already got content material in your web site, the best technique to create a content material hub is to reorganize associated pages round a brand new “hub” web page.

Flowchart showing how existing content can be reorganized

If you wish to create a brand new content material hub, one of many best methods to seek out subjects is to have a look at your rivals’ prime subfolders. 

For instance, let’s plug DietDoctor into Website Explorer and go to the Website construction report. We see 30 pages beneath the /low-carb/keto/recipes subfolder that get an estimated 143K month-to-month search visits in whole.

Site structure report results, via Ahrefs' Site Explorer

If we click on the variety of pages, we see all of the pages beneath that URL construction together with their estimated site visitors and prime key phrase.

List of pages with corresponding data on traffic, value, keywords, top keyword, etc

Many of those subjects will make sense for a content material hub.

Study extra: Content material Hubs for search engine marketing: Tips on how to Get Extra Visitors and Hyperlinks With Subject Clusters

Backlinks are one among Google’s prime rating elements, however getting high-quality ones is simpler mentioned than accomplished. It’s arguably one of the crucial difficult elements of search engine marketing.

For that cause, earlier than you begin attempting to construct extra backlinks to a web page, it’s value checking whether or not that is more likely to assist.

For instance, if you happen to plug our information to search engine marketing analytics into Website Explorer, you see it has backlinks from 57 referring domains (web sites):

Overview of Ahrefs' guide to SEO analytics, via Ahrefs' Site Explorer

This web page at present ranks #2 for its predominant goal key phrase: 

Our guide to SEO analytics ranks #2 for "seo analytics"

However if you happen to test the top-ranking pages for that key phrase in Key phrases Explorer, you see that the web page outranking us has considerably fewer referring domains.

Top-ranking pages for "seo analytics," via Ahrefs' Keywords Explorer

These numbers don’t take into account backlink high quality, so it could possibly be the case that the top-ranking web page outranks us as a result of it has extra high-quality backlinks. However typically talking, it doesn’t seem like a scarcity of backlinks is the problem.

Then again, if you happen to have a look at the SERP for “what’s web optimization,” you see that our web page has considerably fewer backlinks than these outranking us.

SERP overview for "what is seo"

Constructing extra backlinks might be the way in which to go right here.

7. Optimize inner hyperlinks

Inner hyperlinks are hyperlinks from one web page in your web site to a different. 

Like backlinks, they switch “hyperlink fairness” from web page to web page. Not like backlinks, you have got full management over the place and the way you internally hyperlink in your web site. That’s why a well-liked search engine marketing approach is to level extra inner hyperlinks at pages that want a enhance. 

To search out these pages, plug your area into Website Explorer, go to the Natural key phrases report, and filter for key phrase rankings between 2–10. 

Organic keywords report results, via Ahrefs' Site Explorer

You’ll be able to then sift by this report in your predominant goal key phrases.

For instance, we rank #7 for “off web page web optimization.”

Ahrefs blog ranks #7 for "off page seo"

To search out related and contextual inner hyperlink alternatives for this web page, we are able to add it to the goal web page filter within the Hyperlink alternatives report in Ahrefs’ Website Audit. 

Link opportunities report results, via Ahrefs' Site Audit

On this instance, the report suggests we internally hyperlink a contextual point out of “off-page web optimization” in our on-page search engine marketing information. 

Study extra: Inner Hyperlinks for search engine marketing: An Actionable Information

Damaged backlinks are a typical drawback as a result of folks typically delete or transfer pages over time. Except you redirect these pages to their new URLs, any backlinks pointing to the outdated ones will successfully level to nowhere. 

Right here’s learn how to discover damaged pages with backlinks in your website:

  1. Paste your area into Website Explorer 
  2. Go to the Finest by hyperlinks report
  3. Add a “404 not discovered” filter
  4. Kind the report by referring domains from excessive to low

For instance, we have now backlinks from 57 referring domains pointing to the outdated URL for our search engine marketing Toolbar. 

Data shows 57 backlinks pointing to old URL

On condition that our “search engine marketing toolbar” web page nonetheless exists, we are able to reclaim these backlinks by redirecting the outdated URL to the brand new one.

Study extra: Tips on how to Discover and Repair Damaged Hyperlinks

Rating excessive on Google is just a part of the battle. You additionally must entice searchers to click on in your outcome. 

Listed here are a few methods to do this:

  1. Write a compelling title tag and meta description
  2. Add schema markup for wealthy snippet eligibility

Google typically exhibits title tags and meta descriptions within the search outcomes, so making them as compelling as doable with out creating clickbait is essential.

Example of title tag and meta description on a Google SERP

Listed here are a number of suggestions:

  • Match search intent
  • Keep away from truncation (use a free SERP snippet optimizer like this one to test)
  • Tackle the searcher instantly
  • Embrace your predominant key phrase

You may also use schema markup to make pages eligible for wealthy snippets. That is the place Google exhibits extra info beneath the search snippet, akin to overview rankings and FAQs.

Example of rich snippet on a Google SERP

On condition that these optimizations take time, it’s value prioritizing pages with essentially the most search site visitors. You’ll find these in Google Search Console or get an estimate utilizing the High pages report in Ahrefs’ Website Explorer.

Top pages report results, via Ahrefs' Site Explorer

10. Optimize for featured snippets

Featured snippets are brief solutions that present in some search outcomes. Google pulls them from one of many top-ranking pages.

Example featured snippet on a Google SERP

You’ll be able to successfully shortcut your technique to the highest of Google by successful featured snippets. However first, you could discover the perfect alternatives.

Right here’s learn how to do it:

  1. Enter your area into Website Explorer
  2. Go to the Natural key phrases report
  3. Filter for prime 10 rankings
  4. Filter for SERPs with featured snippets the place you don’t rank

You need to now see all of the key phrases you rank for within the prime 10, the place Google exhibits a featured snippet from one other outcome. 

Organic keywords report results, via Ahrefs' Site Explorer

For instance, we rank #2 for “google operators,” however Google pulls the featured snippet from one other web page.

SERP overview showing Google pulls the featured snippet from a competitor

There’s no precise science to successful featured snippets, however you’re unlikely to take action except your web page has the knowledge Google needs to see.

For instance, it’s clear that Google needs a brief definition right here, however our web page doesn’t have one. 

Google SERP for search term "google operators"; notably, featured snippet shows a succinct definition

Whereas including one to our web page doesn’t assure Google will select us for the featured snippet, it should enhance our probabilities.

Remaining ideas 

Getting extra search site visitors to your web site is about rating increased for present key phrases, rating for extra key phrases, or getting extra clicks. There are many search engine marketing methods you should utilize to try this. These are only a few of them.

If you would like extra, learn our listing of search engine marketing suggestions.

Bought questions? Ping me on Twitter.

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